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Aisha Asad

FAST · 2019 · 19i0025

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Phone

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GitHub

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Academic

Program

MBA

CGPA

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Year

2019

Education

School of Management

Address

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DOB

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Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.

DIGITAL MARKETING AND E-COMMERCE ON CONSUMER PRIVACY CONCERNS Sir Atif Bilal SUSTAINABLE DEVELOPMENT GOALS: “Create Decent Work and Economic Growth” OBJECTIVES: 1. To identify the impact of perceived privacy, brand reputation, and ability to control information on consumers’ privacy concerns. 2. To analyse the moderating role of authenticity between the relationship of brand reputation and consumers’ privacy concerns. 3. To analyse the moderating role of intention to provide personal information between the relationship of ability to control information and consumers’ privacy concerns. THEORETICAL FRAMEWORK: Perceived Privacy Brand Reputation Authenticity Ability to Control Information Consumer Privacy Concerns Intention to Provide Personal Information PROPOSED BY: Aisha Asad 19i-0025 Naveen Chaudhry 19i-0076 Menahil Shahab 19i-0125 Huma Ali Shah 18i-0155 Area of Study: Marketing Supervisor Name: Sir Atif Bilal Group Members: Naveen Chaudhry 19i0076 Aisha Asad 19i0025 Huma Ali Shah 18i0155 Menahil Shahab 19i0125

AI enrichment

Aisha Asad is an MBA student at SUST who conducted research on digital marketing and e-commerce privacy concerns under the supervision of Sir Atif Bilal. Her work focused on the impact of perceived privacy, brand reputation, and authenticity on consumer privacy concerns and their intention to provide personal information.

Skills (AI)

["Digital Marketing", "E-commerce", "Consumer Privacy", "Brand Reputation", "Research Methodology", "Data Analysis", "Sustainable Development Goals"]

Status: ai_done

Provenance

Source file: FAST - School of Management -Graduate Directory-2023.pdf
From job #16 page 57
Created: 1778115706