Fatima Bashir

Academic

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Fatima Bashir
+923347855637, fatimabashirkhan97@gmail.com
Near CB Ground Lala Rukh, Wah Cantt.
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
HITEC College for Girls, Texila
F.Sc (Pre-Medical)
Presentation Convent High School
Matriculation (Science)
Projects
Final Project:  “The Effect Of Percieved Personalisation And E-Tail Quality On Purchase Intention      With Web
Usability Acting As A Moderator”
To study the impact of Perceived Personalization and E-Tail Quality dimensions; Security, Reliability & Credibility on
the consumer buying behavior as well as the effect of Web Usability on the relationship between them.
Semester Projects:
Digital marketing Entrepreneurial venture: Created Food Review VLOGs (Our Food Cravings) and marketed it
through major social media platforms.
Flour Industry  -Strategic Analysis
CXOT YOLI –Entrepreneurial Project
Devised a business plan for an exotic restaurant called CXOT YOLI along with its Admin, marketing, HR, Finance plan.
mental illness on media
Management Analysis: Piloted a report (POLC Model, Analysis of management styles) on GIGA Mall after detailed
Interviews.
Revamping and Repositioning: Conducted Full analysis (Communication, behavioral, psychological) and ran marketing
campaigns of Gourmet Cola, TOP POPS, JELL-O.
Work Experience
Business Communication Intern at PLOX SOLUTIONS, Islamabad.
Nov 2010 - Feb 2020
Digital Marketing Specialist at HIVE SOCIETY; Cairo, Egypt.
Jun 2019 - Jul 2019
HR Intern at ELIXER TECHNOLOGIES, Islamabad.
Jun 2018 - Aug 2018
Skills & Tools
Professional Skills
Skilled in Time & Stress Management, Cogent in People Skills, Incisive in Verbal & Written
Communication, Detail and Goal oriented, able to collaborate with diverse group of people
without any issue.
Technical Skills
MS-Office, MS- Word, MS-PowerPoint, MS Excel, Canva, Peachtree, Bizagi, SPSS.
Achievements
Vice President of NaSCon’20.
Lead the WORLDS LARGEST LESSON on SDGs (UNICEF): July 2019 Cairo, Egypt.
Trainings / Certification
Youth Entrepreneurship Forum 2019
Attended an HR Symposium 2018
Activities
Collaborated with Islamabad Chamber of Commerce & Industry in order to conduct a strategic analysis of industries.
Interests
Networking, Reading, Critically analyzing almost everything I pay attention to.

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