Zoya Ali Shah

Academic

Verbatim text

Zoya Ali Shah
+923355795775, zoyashah22@gmail.com
Sector D-12/1, Islamabad.
LinkedIn: https://www.linkedin.com/in/zoya-ali-shah-069230147/
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
Beaconhouse Educational Complex, Rawalpindi
A- Levels (Business)
Schola Nova, Islamabad
O- Levels (Sciences)
Projects
Final Project:  Impact of Brand Activation on Brand Positioning with moderation of Brand Awareness
To study the impact brand activation has on consumers and the positioning of the brand in a consumers mind also
whilst assessing the moderation of brand awareness in the specified relationship.
Semester Projects:
FoodGanic –Project Management
Developed a project management plan for a new business namely FoodGanic.
Oil and Ghee Industry –Strategic Analysis
Masterminds  -Entrepreneurship
Devised a plan which offered video tutorials and studying resources to university students
Research paper: Assessing the Impact of Generational Diversity on Workplace Conflict and Ostracism
Peek Freans-Cheers- Consumer Behavior
Revamped the product Cheers in accordance with consumer needs and psychology.
Work Experience
Human Resource Intern at AN10, Islamabad.
Jun 2018 - Aug 2018
Jun 2019 - Jul 2019
Skills & Tools
Professional Skills
Adaptability to different sorts of environment and people, effective communication skills
and fluency in English language, impressionable time flexibility and organizing tendencies.
Technical Skills
SPSS, MS-Office, MS- Word, MS-PowerPoint, MS Excel, Peachtree
Achievements
Campus Ambassador at FAST for AIESEC in Islamabad.
Co-vice head marketing for NaSCon’19.
Participated in LUMUN’15.
Developed a detailed framework for training at AN10.
Conducted interviews for exchange programs at AIESEC in Islamabad
Organized and managed guest speaker session for various entrepreneurs at FAST.
Trainings / Certification
Islamabad Chamber of Commerce (Environmental assessment, Strategic analysis, Project Management, Team
Building, Critical Thinking, Communication)
Took part in Entrepreneurship competition at Riphah International.
Activities
Worked at Pepsi advertisement for Independence Day’15
Worked at AIESEC in Islamabad for Public Relations portfolio
Interests
Swimming, Reading, Music, Rock Climbing, Kickboxing

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