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Sumera Shafi

FAST · 2021 · i17-826

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Phone

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GitHub

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Academic

Program

MBA

CGPA

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Year

2021

Education

School of Management

Address

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DOB

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Career

Current role

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Target role

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Interests / quote

Social Media and its impact on Brand Loyalty through Customer Engagement has been a growing concept and the effect of Social Media on business success has been the point of discussion for many years. Since Social Media websites have become a part of consumers’ daily lives, brands are now increasingly using these websites to learn how consumers consume, contribute to, and create content during their engagement with brands on Social Media. Similarly, brands are using these Social Media sites to gain Brand Loyalty from consumers. Our proposed, empirical-analytical research based on deductive reasoning aims to extrapolate and analyze the relationship between Social Media Usage, Customer Engagement and Brand Loyalty. Through this study we explored the different dimensions of Customer Engagement including customer-initiated Customer Engagement. Therefore, our research will provide guidance to companies willing to use Social Media to attain Brand Loyalty through Customer Engagement.

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.

The Impact of Social Media Usage on Customer Engagement and Brand Loyalty 
 
Social Media and its impact on Brand Loyalty through Customer Engagement has been a growing concept and the effect of Social Media on business success has been the point of discussion for many years. Since Social Media websites have become a part of consumers’ daily lives, brands are now increasingly using these websites to learn how consumers consume, contribute to, and create content during their engagement with brands on Social Media. Similarly, brands are using these Social Media sites to gain Brand Loyalty from consumers. Our proposed, empirical-analytical research based on deductive reasoning aims to extrapolate and analyze the relationship between Social Media Usage, Customer Engagement and Brand Loyalty. Through this study we explored the different dimensions of Customer Engagement including customer-initiated Customer Engagement. Therefore, our research will provide guidance to companies willing to use Social Media to attain Brand Loyalty through Customer Engagement. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Area of Study: 
Marketing 
Supervisor Name: 
Ms. Sarah Khan  
Group Members:   
Aqsa Majid (i17-0809) 
Nayha Anwar (i17-0838) 
Sumera Shafi (i17-826) 
                                                                                                                                             Zoha Amir (i17-0902)

AI enrichment

Sumera Shafi holds an MBA with a focus on Marketing and conducted empirical research on the relationship between social media usage, customer engagement, and brand loyalty. The project involved collaborative analysis to provide strategic guidance for companies aiming to enhance brand loyalty through social media interactions.

Skills (AI)

["Marketing", "Social Media Strategy", "Customer Engagement", "Brand Loyalty", "Empirical Research", "Data Analysis", "Academic Writing"]

Status: ai_done

Provenance

Source file: Graduate Directory FAST School of Management - 2021 (1st Draft).pdf
From job #27 page 137
Created: 1778152265