Ridda Fatima Gillani

Academic

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Ridda Fatima Gillani
+923105515136, riddafatima94@yahoo.com
Sector I-8/4, Islamabad.
LinkedIn: https://pk.linkedin.com/in/ridda
Education
Master of Business Administration (MBA)
Major:
Marketing
National University of Modern Languages (NUML)
Bachelor of Business Administration (BBA)
Major:
Supply Chain Management
Model Science College
F.Sc (Pre-Medical)
Projects
Final Project: Straight to the Sensations: The jolt of digital sensory cues on consumer’s purchase intention in web-
centric apparel industry with mediating role of curiosity and moderation of augmented reality interactivity
The prospect research provides significance in the existing literature by providing conclusions and management
implications that can serve as references for both marketing academic literature and the web centric apparel industry
knowledge.
Semester Projects:
Green supply chain management practices impact on firm operational performance with a moderating role of
external pressure: an investigation of Islamabad supply chain management firms (Research paper)
This study investigates the effect of green supply practices on firm operational performance with a moderating role of
Revitalizing CSR in the Digital Economy (A Case Research)
The current study provides a significant missing link in the complete understanding of digital CSR and offer meaningful
insight to practitioners in both ride hailing and other related industries.
The case highlight workforce diversity issue in an organization and suggested possible solutions to overcome this
issue.
Reinventing CSR in the digital economy: Sharing economy for transgenders (Project)
This ground-breaking project shed light on clear opportunities for sharing economy platforms, such as ride-hailing, to
Work Experience
Working as Digital Content Manager in Uforia Infotech Solutions.
Working on digital growth of business by exercising various marketing strategies.
Jan 2021 - May 2021
Worked as Associate Communication and Outreach at DE RISC GROUP.
Sep 2020 - Dec 2020
Skills & Tools
Professional Skills:
Social Media Marketing, web blogging, Graphics designing, digital Marketing, paid
campaigns expert, Branding and PR.
Technical Skills:
WordPress, CMS, Google Analytics, Facebook Pixel, AdWords
Achievements
Received Gold Model for securing A+ grade in matriculation.
Trainings / Certification
Organize Job Fair conducted by (NUML)
Participated in Entrepreneurial week conducted by (NUML)
Activities
Brand Ambassador at Café Cross Bones
Interests
Exploring new nooks in the city and travelling.

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