Afroz Ali

Academic

Verbatim text

Afroz Ali
+92334 5125765, theafrozali1996@gmail.com
Barakahu,  Islamabad.
LinkedIn: https://www.linkedin.com/in/afroz-ali
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
Frobel’s, Islamabad
A-Levels (Business and Humanities)
Frobel’s, Islamabad
O-Levels (Sciences)
Projects
Final Project:  Impact of influencers on purchase decision making with mediating role of brand admiration;
content features and message process involvement as moderators.
The research is aimed at understanding the impact that media influencers have on the purchase decision-making
process of consumers, incorporating the role of content features, message process involvement and brand admiration
on the purchase decision-making process.
Semester Projects:
Report on Impact of Covid-19 on Food Industry  –International Business
Report on how Covid-19 effected the global food industry.
Protein Adda –Entrepreneurship Project
Development of a business model for a startup.
A case study on Flour Industry –Strategic Management
Case study on Floor Industry in collaboration with Islamabad Chamber of Commerce and Industries.
Dostea Tea –Consumer Behavior
An in depth analysis of the failure of the tea whitener and designing of new product packaging and marketing.
Islamabad Tea Company –Management
A study of the management practices of the company.
Jacaranda Family Club –Business Communication
Wrote a case study on business communication processes of the club.
Revamping of Suzuki Liana – Marketing
A detailed study on the reasons behind failure of Suzuki Liana and developing a strategy for its re-launch.
Work Experience
Business Communications Intern at Phlox Solutions, Islamabad.
Nov 2019 - Feb 2019
Skills & Tools
Professional Skills:
Presentation skills, Leadership, Team work, Perseverance, Time management, Punctuality,
Problem solving
Technical Skills:
MS Word, MS Excel, MS PowerPoint, SPSS, Peachtree, Bizagi
Achievements
Successfully completed the Master Classes of Ufone on MS PowerPoint Essentials, Microsoft Excel Essentials, Work
Ethics, Career Path Management, and Challenges & Opportunities for Fresh Grads.
Successfully completed the case study on the Flour Industry, in collaboration with the Islamabad Chamber of
Commerce and Industry.
Trainings / Certification
Fundamentals of Digital Marketing, Google Digital Garage.
Activities
Vice Head Printing at NaSCon’19.
Event Vice Head at NaSCon’18.
Interests
Weightlifting, Driving, Sketching, Movies, Gaming, Social work, Cars.

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