Baneen Irfan

Academic

Verbatim text

Baneen Irfan
+923235891605, baneenirfan21@gmail.com
Chaklala Scheme 3,  Rawalpindi
LinkedIn: https://www.linkedin.com/in/baneen-irfan-9451891b2/
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
Roots IVY International, Islamabad
A-Levels (Business, Economics & Accounting)
Roots IVY International, Islamabad
O-Levels (Biology)
Projects
Final Project:  The Effect of Perceived Benefits and Perceived Risks on the Online Shopping Behavior of Customers
with the Mediating Role of Customer’s Online Purchase Intentions: Moderated by Website Design.
To study the impact of perceived benefits (convenience and product variety) and perceived risks (product risk and
privacy risk) on online shopping behavior with the mediating role of online purchase intention of customers and the
moderating role of website design.
Semester Projects
Outloud 2017 : Initiated a business plan, ran its campaign and implemented the business idea for ‘Enchanted Carnival’
Strategic Analysis: Interviewed a small electronics company to analyze the impact of internal and external
environment on the business strategies and suggested ways to improve its position in the industry.
Business Intelligence: Interviewed the assistant manager of the ‘Business Intelligence and Analytics Domain’ at
Telenor Islamabad to learn about the implementations of Business Intelligence and its benefits.
Re-Positioning of Ringo Biscuits: Presented ideas to relaunch Ringo biscuits in market using consumer psychological
principles.
Re-positioning of Vespa: Presented a report on how we plan to reposition Vespa in the minds of the consumers, using
Consumer Behavior principles.
Research paper: Mental Health Affecting the Productivity of Employees
Work Experience
Marketing Intern at Planet Mist
June 2020 - Jul 2020
Skills & Tools
Professional Skills:
Communication and interpersonal skills, presentation skills, analytical mindset, critical
thinker and problem solver, team player and collaborator, debating
Technical Skills:
MS-Office, MS- Word, MS-PowerPoint, MS Excel, MS-Project, MS-Access, Peach-Tree, SPSS,
Prezi, Bizagi Modeler
Achievements
Provincial Distinction in the Edexcel Board in English Language (O-Levels 2015)
Scored second position in our marketing project for launching ‘Enchanted Carnival’ in Outloud’17
Trainings / Certification
Completed the Marketing Analytics course online by University of Virginia in Aug 2020
Activities
Managing a small scale home based baking business since 2016
Interests
Travelling, Photography, Charity work

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