Neha Haroon

Academic

Verbatim text

Neha Haroon
+923235406476, haroon_neha@yahoo.com
Westridge-III, Rawalpindi.
LinkedIn: https://www.linkedin.com/in/neha-haroon-9609611aa/
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
Army Public School & College, Rawalpindi
F.Sc (Pre-Engineering)
Bahria Foundation College, Rawalpindi
Matric (Biology)
Projects
Final Project:  The Effect of Perceived Benefits and Perceived Risks on the Online Shopping Behavior of Customers
with the Mediating Role of Customer’s Online Purchase Intentions: Moderated by Website Design
The aim of the study is to investigate the impact of perceived benefits (convenience and product variety) and
perceived risks (product risk and privacy risk) on online shopping behavior with the mediating role of online purchase
intention of customers and the moderating role of website design.
Semester Projects
Marketing Project (Out Cloud 2017 ): Learned how to start and promote a business
Strategic Analysis: Interviewed a small company and analyzed the impact of internal and external environment on the
business and suggested ways to improve its position in the industry.
Re-positioning of Vespa: Wrote a report and presented how we plan to reposition Vespa in the minds of the
consumers, using Consumer Behavior principles. Learned that it makes a big difference if you understand your
consumers first.
Relaunch of Pond's Toothpaste: Wrote a report and also presented ideas to relaunch failed product using
psychological principles; and learned how keeping the psychological principles in mind can help understand our
consumers better.
Report on Business Intelligence of Telenor: Interviewed the assistant manager of business intelligence department in
Telenor; wrote a detailed report on the business intelligence department of Telenor. Learned the importance of BI
and how it facilitates organizations.
Work Experience
Freelancer (Independent)
Skills & Tools
Professional Skills:
Able to motivate and organize team members in order to achieve the objectives, good
interpersonal skills, excellent team worker, Responsible and reliable, highly organized, good
in finding and analyzing alternatives.
Technical Skills:
MS-Office, MS- Word, MS-PowerPoint, MS Excel, Peachtree, SPSS, Bizagi, Visio
Achievements
Project of re-positioning Vespa declared the best project among the other teams
Applaud by the guest speaker for elevator pitch
Trainings / Certification
Attended an HR Symposium as part of the SHRM organization in 2019
Attended Project Management Seminar online in 2020
Activities
Group leader in most of the university projects
Resolved conflicts among the group members
Interests
Hiking, Movies, Food

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