Zunaira Bari Zafar

Academic

Verbatim text

Zunaira Bari Zafar
+923200561045, zunairabari2@gmail.com
Phase VII, Bahria Town Rawalpindi/Islamabad
LinkedIn: https://www.linkedin.com/in/zunaira-zafar-6b67621a4/
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
Roots IVY, Westridge, Rawalpindi
A – Levels (Business)
The City School, Cantt Senior, Rawalpindi
O – Levels (Sciences)
Projects
The study was aimed at evaluating the impact of different educational levels on audience response to the use of
Semester Projects
Slicely Chocolate Slices – Project Management Plan
Created a New Product Development Project Plan for Slicely chocolate Slices, a combined concept for melted
chocolate and cheese slices.
Motivating employees; Who does it better, male, or female leaders? – Research Proposal
Drafted a research proposal in Human Resources domain to study the leadership styles of male and female leaders.
Weighted Alarm Clock – Business Plan
Drafted a business plan for a weight machine mat with built in with an alarm system hat would only go off if preset
amount of weight is put on it.
Work Experience
Intern at Career Services Office NUCE FAST, Islamabad.
Feb 2018 - Jun 2020
Organizer at World Wildlife Celebration by Ministry of Climate Change and SLF,
Islamabad.
Mar 2020
Rapporteur at 7th Deans and Directors’ Conference by NBAEC HEC, Islamabad.
Feb 2020
Skills & Tools
Professional Skills:
Strong in managerial skills especially planning, organizing, and controlling. High command
on formal and informal communication. Self-focused and intrinsically motivated.
Technical Skills:
MS-Office, MS- Word, MS-PowerPoint, MS-Excel, MS Project, MS- Visio and Prezi
Achievements
Officer team operations of NaSCon’18.
Advisor to the President and Vice President of Takhleeq: FAST’s Arts and Dramatics Society
General Secretary of National University Management Society,
General Secretary of Generation FAST-Snow Leopard Foundation
Trainings / Certification
Certified with Dean’s Honor List, Fall 2018
Activities
Lead an organization team at Homecoming Party at NUCES FAST 2018 and 2019
Head of Inaugural and Closing Ceremony at NaSCon 2019
Organizer 57th and 58th Convocation and Job Fairs in NUCES FAST
Interests
Traveling, Drama, Dancing, Baking
Class of BBA
Final Year
Projects
A Journey towards Sustainability: Role of Green HRM and Green
Leadership
Green HRM involves the integration of environmental management system with HRM practices in
pursuit of organizations’ sustainability. The notion under the umbrella of Green HRM highlights
green policies required for stimulation and support of sustainable resource utilization and natural
environments’ preservation. Notably, this research aimed to conclude the positive impact of three
Green HRM policies: Green Recruitment & Selection (GRS), Green Training & Development (GTD),
and Green Reward & Compensation (GRC) on employee engagement and organizational citizenship
behavior for the environment (OCBE). Global environmental issues have compelled businesses to
introduce green leaders to devise environmental strategies and policies essential for the business
survival and promising future. Thus, this contemporary research was executed to study the
identified gap: Green leadership moderates the relationship of Green HRM policies with employee
engagement and OCBE. To explore the impact of the variables present in the research framework,
data was collected from organizations present in the twin cities. Besides, it involved in-depth
understanding and analysis of green concepts introduced in HRM. The outcomes of this research
not only entertained the research objectives but the extent Green HRM policies are implemented in
different organizations.
Area of Study:
HR
Supervisor Name:
Ms. Farah Naz
Group Members:
Sana Nazir (i17 - 0865)
Ishra Kausar (i17 - 0775)
Masooma Shah (i17 - 0893)
Haleema Sardar (i17 - 0867)
A New Era: Social Media Marketing through Consumer Experience
Our study aims to examine the relationship between social media marketing and buying decisions
of consumers through consumer experience, with the mediating role of cognitive component of
consumer engagement. As social media has witnessed a great uptake in the past decade, marketers
are now focusing their marketing efforts largely on these platforms in order to approach their
target market in a more efficient manner. While previous studies have been carried out to inspect
the influence of social media marketing on consumer buying decisions and moderating and
mediating roles of consumer experience and cognitive consumer engagement separately, our
research focuses on determining the impact of each of these variables on one another, and how
they eventually impact a consumer’s decision-making process. This study is significant as it explores
marketing professionals to turn potential customers into actual ones, a conundrum faced by all
modern businesses in an age of oversaturated markets led by the empowered consumer. The study
is empirical in nature and uses a quantitative approach. Structured questionnaires were distributed
Area of Study:
Marketing
Supervisor Name:
Ms. Sarah Khan
Group Members:
Momna Abbasi (i17-0851)
Sania Ali (i17-0920)
Muneeb Alam Khan (i17-0721)
Amna Salam (17i-0832)
A Paradigm Shift: e-HRM a Blessing or Irritation for Employees
Since the last two decades, technology has played pivotal role in making human resource processes
effective, faster and smoother. With the arrival of technology, HR practices became more
digitalized and e-HRM came into being with the objective of achieving high commitment, high
competences and cost effectiveness in organizations. The shift from traditional HR to e-HRM has
added significant value to overall Human Resource functions. This study will take a look into
numerous aspects of work life to understand how the perceptions and behaviors of employees
changed with the implementation of e-HRM. Different researchers have studied the impact of e-
HRM on employee productivity, using several factors. However, most of the research has been
done in the Western contexts. Previous studies did not link e-HRM to variables such as perceived
HR effectiveness and organizational justice, our study combines four desirable work outcomes
which will be used to study the impact of e-HRM in organizations. The outcomes of this research
will give organizations practical insight into how e-HRM affects employees’ productivity,
organizational trust, organizational justice and perceived HR effectiveness.
Area of Study:
HR
Supervisor Name:
Dr. Muhammad Abbas
Group Members:
Akash Ahmed (i17-0854)
Mehnoor Azmat Khan (i17- 0833)
Kinza Iqbal (i15-0889)
Muhammad Waleed (i17-0792)
A strategic marketing analysis and plan of Flo Cho
(Pvt.) Ltd.; A high-end designer chocolate and flower boutique
Researching on a company and it’s working environment to create a strategy to make the company
successful is known as strategic analysis. FloCho will be conducting a strategic marketing analysis
for achieving a sustainable competitive advantage by understanding the needs and wants of
customers. Tools used for this analysis will be PESTLE, 4 P’s, SWOT, PORTER’S Five Forces. These
tools will assist us in understanding our market and competition better and to devise such a
strategy which provides ease and convenience to our customers. Our questionnaire will help us
analyze and adapt our strategy by understanding the market, competition and what our customers
require. This feedback will help the business know what changes or improvements need to be made
to make the business grow and increase the revenue. This overall strategic analysis will provide us
with an overview of how this company is functioning now and what can be done in the future to
make it successful. It will help us access, analyze strengths and weaknesses and create a strategy
that will improve the marketing tactics of FloCho. This analysis will also be based on the current
market situation and customer response to develop our strategy accordingly. Therefore, in this
research, we aim to facilitate our customers and to enhance our sales to by understanding top
ranked site analysis and market situation analysis to developing a strategic plan for the growth of
FloCho Heaven our online flower and gift boutique.
Area of Study:
Marketing
Supervisor Name:
Dr. Haider Ali
Group Members:
Anovish Shakeel (i17 - 0915)
Momina Ghazi (i17 - 0811)
Omar Aziz (i17-0831)
Saad Bin Rashid (i17 - 913)
Exploring the impact of different work settings on employees’ work and
family outcomes
Until recently, we have known about three kinds of work settings: office, home, and hybrid. Most
companies prefer that their employees work in the office as it is more productive. However, current
pandemic of COVID-19 has led many employees to work from home. As it has created a factor of
uncertainty, many professionals are concerned whether working from home generates better
results or not. It raises an important and significant question that does shifting to other work
settings have any harmful or beneficial effect on employees’ family and work-related outcomes.
Therefore, this research aims to examine the differences in the levels of work-family conflict, family
-work conflict, job satisfaction, job stress, and work engagement across different work settings i.e.
home, office, and hybrid. In other words, we aim to investigate the difference in employees’ work
and family related attitudes and behaviors depending on whether they work from home only, work
from office only, or use hybrid work settings. The research will provide theoretical as well as
practical guidelines to the organizations to decide which settings are better for both productivity
and well-being of their employees.
Area of Study:
HR
Supervisor Name:
Dr. Muhammad Abbas
Group Members:
Ayesha Akhtar (i17 - 0778)
Hamna Rasheed (i17 - 0842)
Exploring the Role of Social Media in Business Development:
an SMEs Perspective
The study will include semi-structured interviews from different SMEs / Entrepreneurs. Certain
indicators such as traffic and revenue will be used to determine the success factor these social
media platforms bring on the table for these SMEs. Interviews will be conducted of entrepreneurs
who started a business using social media as their main promotion or business channel and the
SMEs which will be targeted are going to be from e-commerce, food, fashion, service and trading
sector. The project will aim to give readers an insight on how small or medium sized business use
social media to establish, develop and grow their business. At the end readers will have a know-
how of the important steps involved in achieving this and can help them in developing a business of
their own using social media.
Area of Study:
Marketing
Supervisor Name:
Ms. Sarah Khan
Group Members:
Abdur Rafay Syed (i17-0880)
Ali Muhammad Zahid (i17-0729)
Namra Ashraf Awan (i17-0848)
Tehreem Zeb (i17-0768)
Capsule hotels are redefined hotels that allow guests to have a minimalistic stay with their efficient
space utilization. The demand for such capsule hotels among global travelers is on the surge. The
concept was first initiated in Osaka, Japan. However, it is gaining momentum across many Asian
countries and has turned into a multimillion-dollar industry. The unique, low-cost experience has
attracted its customer from various segments of the market. This report identifies the work
travelers’ annual activity and needs, and tourists who chose to reside in the city's epicenter and
consider capsule pods as a preference for their stay. It further aims to assess the capsule hotel
differences that hinder the growth of this concept locally and recommend changes to adapt to
its expected growth and the viability of its operations. Its purpose is to serve as a resourceful tool
for the investors looking to understand the geographical area, potential target market, and all other
Area of Study:
Cross-Cluster
Supervisor Name:
Mr. Atiq Hassan Shah/ Mr. Sajjad Hanif
Group Members:
Mohammad Saad Ahmed (i17 - 0930)
Muhammad Huzaifa Haroon (i17 - 0861)
Mahnoor Khurram (i17 - 0749)
Muhammad Osama (i17 - 0890)
Food Industry's Survival During the Global Pandemic: A Study on the
The recent outbreak of global pandemic has changed every aspect of our lives. From buying things
to what we eat, the preferences of people have changed. With the emergence of the COVID-19, a
large downfall was ascertained within the food industry all over the globe. Consequently, the food
industry is currently facing numerous states of affairs, as the switch in consumer behavior was
observed directing to decrement in net profit, making the survival of the food chains strenuous.
Several multinational food chains have declared bankruptcy in highly developed countries like The
United States. This called for a shift in the marketing strategies, but the question is what businesses
are doing to recoup the lost market. Therefore, the study will focus on the effect of the global
fast-food chains opted for their survival with the change in consumer behavior. Moreover, the
nature of this research will be conclusive as we are looking at the cause and effect of the pandemic
on consumer behavior.
Area of Study:
Marketing
Supervisor Name:
Dr. Atif Bilal
Group Members:
Maham Younas (i17-0763)
Bareera Mahboob (i17-0827)
Aleezay Shahzad (i17-0789)
Bismah Ashraf (i17-0856)
Impact of Asset Liability Management (ALM), on the profitability of listed
factor
ALM is an attempt to match the assets and liabilities in terms of their maturities and interest rates
sensitivities so that the risk arising from such mismatches can be minimize. Bank asset-liability management
(ALM) may be defined as the simultaneous planning of all asset and liability positions on the bank’s balance
sheet under consideration of the different bank management objectives and legal, managerial and market
considerations, for the purpose of enhancing the value of the bank, maximizing profitability, providing
liquidity, and mitigating risks. An empirical research will be conducted on the secondary data of the banking
sector which will be extract from the annual financial statements i.e. cash flow statements, balance sheet,
thoroughly analyzing the data. Furthermore, the bank’s strategies and policies concerning the arising risks
will be reviewed and analyzed compared with the other banks. This study will also reveal how much our
financial sector is strong to cope up the financial risks in the future.
Area of Study:
Finance
Supervisor Name:
Mr. Saifullah Khan
Group Members:
Abeer Fatima (i16-1623)
Ammar Ijaz (i16-0933)
Bilal Hyder (i17-0743)
Umer Khan (i17-0875)
Impact of Digital Marketing on Consumer Purchase Intentions: Moderating Effect of
Artificial Intelligence and Mediating Role of Brand Equity
The Purpose of our study is to investigate how through Artificial Intelligence companies can better
understand what buying patterns consumers are following and to predict the purchase intention of
consumers, which will transform and make digital marketing more accurate and targeted towards a specific
consumer which in return will have a good impact on the brand image hence bringing positive brand equity
to the company. Artificial Intelligence plays a key role in this digital era. The Elements of AI such as Big data
and machine learning have the ability to segment huge amounts of data and draw logical reasons from it.
This will help companies understand and analyze the purchasing or buying decision of consumers and would
be able to predict the next consumer behavior. Digital Marketing is becoming a key aspect in a company's
success as use of the internet is increasing in this digital era, company’s need to know the right place to
market their product. With the help of the data obtained through AI about the behavior of consumers
knowing the right place would no longer be an issue for the companies as they will now know what
consumers are thinking, this will create a strong brand image in the consumers mind as companies will
market those products to its consumers which they want hence developing a positive brand equity in return.
Brand Equity is the value that the brand is bringing to our company. A Good brand image will always lead to
a positive brand equity giving the company a competitive edge over its competitors. We will conduct
empirical research with Consumer Purchase Intention as a DV, Digital Marketing as IV, Artificial intelligence
as a moderator between Consumer purchase Intention and Digital marketing, Brand Equity as a mediator.
The quantitative data will be gathered through questionnaires which will show the relations between the
variables and would ultimately be tested on the software of SPSS (Statistical Package for Social Sciences).
The results of the study would be obtained after a thorough data analyses by applying correlation and
regression tests.
Area of Study:
Marketing
Supervisor Name:
Dr. Haider Malik
Group Members:
MoazUllah(i17 - 0916)
Arsalan Durwaish (i17 - 0819)
Abdullah Shakeel (i17 - 0933)
Noor Ul Ain (i15 - 0832)
Impact of digital platforms and customer knowledge on
Online entrepreneurship with the mediation of digital innovation
The aim of this study was to examine how online entrepreneurship is influenced by the
implementation of digital platforms, increased customer knowledge and the role of digital
innovation.  Innovation in digitalization is playing a significant role in progressing economic growth
and benefitting society has been long established. The study will contribute in extending the
existing research by studying the context of online entrepreneurship, digital platforms and
customer knowledge, by operationalizing digital innovation as mediator. The existing literature is
still in growing stages and there exist a need of further gap research in its different dimensions. This
research is focused on gathering modern literature on online entrepreneurship and to provide with
updated collecting of key topics and methodologies that are discussed in the related literature.
Moreover, by laying the base foundations on the systematic literature review, a research map
directing at future research prospects for academics working in the arena will be proposed.
The empirical research will observe the impact of customer knowledge and digital platforms such as
digital marketing and social media, on online entrepreneurship. As a result, it will be observed that
further improvements in digital platforms and proliferation in customer data and knowledge will
greatly assist online entrepreneurs to innovate and develop additional new marketable services.
The research is based on quantitative data which is constructed on a sample of 250-300
entrepreneurs. For analysis of the data statistical software (SPSS) is used. The implication of this
research will outline directions for further research in this area.
Area of Study:
Marketing
Supervisor Name:
Dr. Abdul Wahab
Group Members:
Jerome Mario Sigamony (i17 - 0932)
Sheheryar Arshad (i17 - 0882)
Soban Rao (i17 - 1590)
Ubaid Ullah Khan (i17- 0755)
Impact of Influencer Marketing on Consumer Purchase Intention in the
Fitness and Fashion Industry: Moderation of Ideal Self-Image and Ideal
Social Self-Image
In today’s era, influencer marketing has mostly replaced the traditional marketing methods used by
brands for the purpose of customer persuasion. With influencer marketing on the high rise and
marketers constantly attempting to learn new techniques to reach the consumers, it is important to
understand what helps those consumers’ associate brands with themselves. This study focuses on
ideal self-image and ideal social self-image as two of the factors that may help marketers
understand these associations. This rise has not only provided brands with the opportunity to
engage with their existing and potential target customers, but also increases their purchase
intention. According to recent statistics, the fashion/beauty industry is at the top of the list of
suitable industries for influencer marketing and not further behind on the list is the health and
fitness industry. The aim of this research, thus, is to assess the impact of influencer marketing
specifically in the fashion and the fitness industries. The outcomes of this study will provide insights
to understand the way in which the consumers’ want to see themselves (ideal self-image) and their
desire of how others should see them (ideal social self-image), directs the impact of influencers
towards creating an intention of purchase. Our research will provide brands with the awareness
and knowledge of consumers’ self-concept and its moderating role between influencer marketing
and purchase intention, which can then be used to attract and engage with more consumers.
Area of Study:
Marketing
Supervisor Name:
Ms. Sarah Khan
Group Members:
Haadia Aumir (i17 - 0738)
Ahmed Mustafa (i17 - 0760)
Saif ur Rehman (i17 – 0739)
Kunjal Ahuja (i17 - 0813)
Impact of Leader's Narcissism and Psychological Entitlement on
Perceived Supervisor Support and Psychological Health of Employees
with Varying Levels of Power Distance Orientation
Every organization selects the top-class managers or supervisors to lead a team. However, some of
the leaders, despite being responsible and encouraging everyone to be part of the team, make their
subordinates follow the rules and practices that they think are the most appropriate. Such
individuals mostly possess two of the many dark behavioral traits known as narcissism and
psychological entitlement. Our study was aimed to fill the gap in research of such leaders with
varying levels of power distance orientation among employees. Our focus was to analyze how these
dark behavioral traits affected the psychological health of the employees and changed their
perceptions of their supervisor’s support. Our research will give the readers an opportunity to
recognize these traits among their supervisors and take befitting measures to ensure a healthy
work environment.
Area of Study:
Human Resource Management
Supervisor Name:
Ms. Farah Naz
Group Members:
Rameesha Omer (i17-0888)
Ayesha Gulfam (i17-0904)
Fatima Zareen (i17-0847)
Remote Work: Blessing or Curse with Varying Techno-Stress Levels
Amongst Employees
The emergence of the recent pandemic, COVID’19, has impacted the working conditions all around
the world. To prevent coronavirus from spreading and for the safety of employees and their
families, organizations have allowed employees to work from home (WFH). Remote work refers to
the ability to work outside an organizational setting. Working conditions include work from the
office also known as a traditional way of working, work from home and rotational work. This abrupt
change brought forward many positive and negative changes in the employees’ life. Our aim was to
analyze whether shifting to work from home and other forms of work was a curse or a blessing for
employee’s psychological well-being and work-life balance while keeping in view the moderating
effect of technostress inhibitors. Our research has provided the readers with a direction using
which they will form their perspective that whether this shift in working conditions has done more
harm or good.
Area of Study:
HR
Supervisor Name:
Ms. Farah Naz
Group Members:
Zoha Javaid (i17-0814)
Warda Faisal Khan (i17-0783)
Anum Shaheen Malik (i17-0908)
Fakhira Batool (i17-0825)
Convenience Stores, corner store, or convenience shop is a small retail business that stocks a
variety of daily items such as coffee, confectionery, groceries, snack foods, tobacco products, soft
drinks over-the-counter drugs, magazines, toiletries, and newspapers. When we talk about
convenience stores, 7-Eleven is one of the largest convenience store chains in the world in terms of
stores and locations and the model that it follows. This project aims to conduct a research analysis
opportunity in terms of area catchment and trend analysis. This project also uses strategic tools to
To evaluate and analyze this strategic decision, we’ve used strategic tools such as PESTEL analysis,
porter five forces, external factor matrix, internal factor matrix, SWOT analysis and competitive
profile matrix. The results of the strategic analysis would give an insight into the reasons for and
Area of Study:
Cross Cluster
Supervisor Name:
Mr. Sajjad Hanif
Group Members:
Usama Bin Tahir (i17 - 0730)
Salman Waheed (i17 - 0901)
Anza Rauf (i16 - 0940)
Shahrukh Rahman (i17 - 0879)
Responses Changing Representation
Individuals have been objectified in advertisements in order to serve commercial interests in most
countries around the world. There has been a great deal of research in the past related to this
phenomenon. However, when it comes to an in-depth understanding of the reasons behind its use,
the responses to these appeals and their impacts, there is very limited knowledge available. Our
research pertains particularly to analyzing the use of objectifying women, men, and children in
advertisements. With that we aim to understand the response of the audience towards such ads,
and the impact of this responses on the advertising campaigns in order to gain deeper insights into
5-6 years. Our qualitative research was partially explanatory and partially exploratory. The units of
analysis were brand advertisers of the five selected ads (n=5) containing objectification of either
women, men, or children, and focused groups of 7-8 viewers of each ad (n=35-40). As per the
findings of our study, we concluded why there is a need to use objectification in advertisements,
how the responses towards such advertisements vary according to different educational levels, and
lastly whether these responses have been impactful enough to create an evolution in the strategies
and appeals used by the advertisers.
Area of Study:
Marketing
Supervisor Name:
Ms. Sarah Khan
Group Members:
Izza Jaffery (i17 - 0754)
Zunaira Bari (i17 - 0839)
Social Media Influencers have changed the Dynamics of Marketing
Influencer marketing now dominates the marketing world. Today, it’s difficult for businesses to
compete in the market without the help of influencers to engage mass consumers utilizing social
media platforms as their views have a powerful effect on people, mainly the younger generation.
The paper is a preliminary research which aims to understand the process by which customer
perceptions and behavior patterns across social media are influenced by influencer marketing. We
have studied the effect of Social Media Influencers on Brand Trustworthiness and Customer
Purchase Intention. Moreover, this paper investigates whether customer positive attitude mediates
the relationship between social media influencers & customers purchase intention & customers’
trustworthiness towards a brand. Furthermore, the paper highlights the unique marketing
techniques used by the social media influencers which will help marketers understand how as a
result the brand image is established. This in return plays an important role in developing brand
Market. Moreover, this paper is of great significance as influencer marketing movement is about to
explode in standing as an important marketing tool plus many companies are expecting to invest
heavily on social media influencers.
Area of Study:
Marketing
Supervisor Name:
Ms. Sarah Khan
Group Members:
Habiba Sadia (17i-0759)
Humna Khan (17i-0885)
Laiba Waseem (17i-0772)
Zainab Rizwan (16i-0894)
Human Resource and Marketing Analysis
in the market is also a reason of well-balanced and managed workforce. We will be researching and
environment as well as narrowing on human resource and marketing analysis for the carbonated
beverages industry. However, our focus of the study for further Marketing and HR analysis and
research will be conducted on Shamim and Company (Private) Limited franchise which is situated in
Multan. We will be performing a marketing analysis based on the market size, trends, growth rate,
opportunity, profitability, and competitor environment, etc. Similarly, for human resource, we will
be analyzing its recruitment, reward system, appraisal method, employee discipline, and ethical
code of conduct and several other related aspects. The primary research held for HR and marketing
analysis will result in a beneficial exchange of information plus the analysis will help us in estimating
any deficiencies in the human resource and marketing system on which we can provide
constructive feedback to the company.
Area of Study:
Marketing & HR
Supervisor Name
Mr.  Muhammad Hassan
Co Supervisor
Ms. Sarah Khan
Group Members:
Sheerin Aziz (i17 - 0843)
Maira Imtiaz (i17 - 0850)
Sara Zia Khan (i17 - 0894)
Hasnain Ghias (i17-0800)
The Antecedents of Meaningful Work with the Moderating Effect of
Mindfulness
Meaningful work is a fundamental human need, required by every individual to express their
interests, autonomy, and freedom at work. The belief that one's work is meaningful, reinforces
employee’s inspiration and impacts their prosperity. Meaningful work has been considered as a
major engagement driver and can lead to better performance at the workplace. The main problem
observed is that organizations are only focusing on getting their work done which adds on to the
issue presented in our research related to the antecedents of meaningful work. However, due to
repetitive nature of work, it is likely that bankers will be low on meaningful work scale,
whereas healthcare workers are doing socially significant work during the ongoing COVID
pandemic, which goes beyond just taking care of patients so they might be high on meaningful
work scale. Drawing on Self Determination Theory, we argue that employee authenticity, work
contingent self-esteem and prosocial motivation correlates to meaningful work with mindfulness
acting as a moderator, in an attempt to identify the antecedents of meaningfulness in work life of
healthcare professionals and bankers. This study extends self-determination theory by relating its
three psychological needs of autonomy, competence, and relatedness to employee authenticity,
work contingent self- esteem and prosocial motivation respectively. We will have profound
practical and theoretical implications for organizations and will not be without benefits for bankers
and healthcare professionals.
Area of Study:
HR
Supervisor Name:
Mr. Muhammad Hassaan
Group Members:
Ayesha Mahmood (i17-0708)
Seemab Khan (i17-0840)
Shayan Bin Usman (i17-0715)
Syeda Areeba (i17-0795)
The Dark Side of Work Passion: Work-Family Conflict, Boundary Control,
Negative Work Rumination & Psychological Stress
Work passion is simply love of one’s work. It motivates people as they spend long hours thinking
about their tasks and try to acquire different skill sets every time in order to succeed. To the best of
our knowledge, the dark side of work passion has hitherto been ignored, so we aim to fill this void
in the literature through our quantitative research. Our study takes a more holistic perspective on
work passion by classifying work passion harmonious and obsessive passion. The present study will
examine the relationship between the dualistic model of work passion and important employee
outcomes such as; work-family conflict, boundary control, negative work rumination, and
psychological stress. This research will aid managers and employees in understanding the harmful
effects of work-family conflict, negative rumination which can be a result of total absorption in
Work.
Area of Study:
HR
Supervisor Name:
Mr. Muhammad Hassaan
Group Members:
Aiman Ashfaq (i17 - 0788)
Aimen Mohsin (i17 - 0744)
Raziqa Zareen (i17 – 0718)
Maria Irfan (i17 – 0702)
The effect of green HRM on employees’ workplace behaviors of Final
Year Undergraduate Students
HRM is the main asset of every organization which serves as a basis of their company’s foundation.
HRM mainly manages and promotes company’s sustainable resources within business
organizations, but when these HRM policies integrate into environmental and social management
system that becomes green human resource management (HRM). Green HRM is not just important
for this current generation but will also help our young generation by giving them an opportunity to
meet their needs and built a lifestyle in a more enhanced and healthier world. There have been
various studies conducted in the past in which different scholars have studied the effect of green
HRM on employees’ workplace behaviors. However, most of those studies have been conducted in
scarce. We aim to target the organizations with in Islamabad and Rawalpindi, to study the effects of
green HRM on employees' workplace behaviors. The variables we have chosen were not previously
discussed, such as employees’ intrinsic motivation, employees’ turnover intentions, employees’
organizational commitment and employees’ organizational citizenship behaviors.
Area of Study:
HR
Supervisor’s Name:
Dr. Muhammad Abbas
Group Members:
Rohma Shirazi (i16-0801)
Tania Sarfraz (i16-0934)
The Effect of Perceived Benefits and Perceived Risk on the Online
Shopping Behavior of Customers with the Mediating Role of Customer’s
Online Purchase Intentions: Moderated by Website Design.
With the passage of time due to technological advancements customers can shop online with just a
few clicks while sitting at home. Online shopping has provided the convenience of shopping as well
as product variety; as now people can easily compare products from different brands online and
choose the most preferable one. However, with the perceived benefits of online shopping comes
perceived risks as well; which include the risk of not getting the exact same products as promised
by the seller, furthermore people have privacy issues too due to the personal information that is
required when shopping online. These factors together mold the customer’s online purchasing
intentions. If the purchase intention is created, customers tend to shop online yet our research
aims to study the moderating role of website design with respect to its aesthetics, content and
user-friendliness on the customer’s online shopping behavior. We want to see how a poorly
designed or a well-designed website impacts the customers purchasing behaviors. Our goal to study
the effect of independent variables i.e. perceived benefits (convenience and product variety) and
perceived risks (product risk and privacy risk) of online shopping on developing customer’s online
shopping behavior (i.e. our dependent variable), with the mediating role of online purchase
intentions and furthermore we intend to keep website design as a moderating variable between
online purchase intentions and online buying behaviors. This will be a quantitative research in
which already existing questionnaires will be adopted.
Area of Study:
Marketing
Supervisor Name:
Dr. Atif Bilal
Group Members:
Neha Haroon (i17-0863)
Baneen Irfan (i17-0737)
Hibba Shahid (i17-0709)
Rida Nadeem (i17-0830)
The Impact of Employee Narcissism on Workplace Forgiveness,
Workplace Revenge, Interpersonal Organizational Citizenship Behavior
and Workplace Psychological Safety Climate
Narcissism is currently considered as a multifaceted construct, therefore, narcissistic admiration
and rivalry concept – NARC has been conceptualized by researchers to overcome the shortcomings
of previous research on narcissism, as this concept tries to resolve the apparent contradictions by
encapsulating both the positive and negative effects of narcissism. Also, narcissism is predicted in
millennials due to rise in social media activities, that’s why it is important to study narcissism with
respect to different industries, so to address this concern, our study investigates employee
narcissism along with relevant workplace variables which will be useful for various organizations
and its employees. Furthermore, narcissism has been greatly studied with various dimensions,
however, limited research has been done on narcissistic admiration and rivalry concept with
respect to different workplace outcomes so, and our purpose is to study the differential impact of
narcissism in a workplace setting which will provide practicality to the employees working in
different organizations. In addition, the empirical analysis for our study is based on primary data by
using a survey questionnaire. Moreover, convenience sampling is done to choose a sample as per
ease of access.
Area of Study:
HR
Supervisor Name:
Mr. Muhammad Hassaan
Group Members:
Fajar Adnan (i17 - 0725)
Rabia Agha (i17 - 0733)
Labeeqa Imran (i17 - 0862)
The Impact of Self-Image Congruence, brand attractiveness, and
consumer brand identification on Consumer satisfaction and perceived
value in the Hospitality Industry with a moderating role of brand love.
The role of brands in the scope of marketing has always been subjected to a plethora of debates and
expansion. A common consensus on the significance of brands can be extrapolated by Self-image
Congruence or a consumer’s perception of them which is through a cognitive process by using their sensory
impression based on their interest, historical background, knowledge, experience and attributers to
interpret and give meaning to their environment and act on it. Moreover, brand attractiveness and
consumer-brand identification ultimately paves the way for establishing the degree of customer satisfaction
and the perceived value that a brand offers. This piece of knowledge can be extremely crucial when it comes
to marketers and brands striving to build beneficial relationships with consumers, should they consider the
psychology of consumer-brand relationship intentions and how brand-consumer identity can have an impact
on the satisfaction and value that customers derive from various brands.
The results of this study are directed towards expanding the body of knowledge present in previous research
on factors affecting customer satisfaction and perceived value, but in a way that allows marketers to
recognize the significance of these variables in relation to self-image congruence, brand attractiveness, and
consumer-brand identification. The effect of brands helping consumers articulate their identities, how the
degree of a brands attractiveness influences a customer’s decision or the value that they derive from it will
also be explored through this study  Moreover, should this research be published, hotels can pay more
attention to their relationship established with consumers by gaining a bird’s eye view of their psychological
contract and then strategically provide all necessary elements in a way that a more solid relationship can be
developed with customers. Simply put, this study will attempt to discover why consumers are attracted to
and prefer certain brands over others.
Objectives: The objectives identified for this study are as follows

To analyze the effect of self-image congruence on consumer brand love.

To explain the significance of customer satisfaction and perceived value on brand love.

To understand the importance of self-image congruence on brand love with an interceding role of
consumer satisfaction.

To analyze the impact of self-image congruence on brand love with a facilitating role of consumer
perceived value.

To study the role of brand attractiveness in consumer perceived value of the brand.
The impact of consumer brand identification on consumer satisfaction.
Area of Study:
Marketing
Supervisor Name:
Ms. Sarah Khan
Group Members:
Shanza Bashir (i16 - 0784)
Shafaq Jamil (i16 - 0898)
Amna Ahmad (i16 - 0923)
Muhammad Fahd Arif (i16-0944)
The Impact of Social Media Usage on Customer Engagement and Brand
Loyalty
Social Media and its impact on Brand Loyalty through Customer Engagement has been a growing
concept and the effect of Social Media on business success has been the point of discussion for
many years. Since Social Media websites have become a part of consumers’ daily lives, brands are
now increasingly using these websites to learn how consumers consume, contribute to, and create
content during their engagement with brands on Social Media. Similarly, brands are using these
Social Media sites to gain Brand Loyalty from consumers. Our proposed, empirical-analytical
research based on deductive reasoning aims to extrapolate and analyze the relationship between
Social Media Usage, Customer Engagement and Brand Loyalty. Through this study we explored the
different dimensions of Customer Engagement including customer-initiated Customer Engagement.
Therefore, our research will provide guidance to companies willing to use Social Media to attain
Brand Loyalty through Customer Engagement.
Area of Study:
Marketing
Supervisor Name:
Ms. Sarah Khan
Group Members:
Aqsa Majid (i17-0809)
Nayha Anwar (i17-0838)
Sumera Shafi (i17-826)
Zoha Amir (i17-0902)
The Impact of Workplace Envy on Greed, Emotional Exhaustion, and Job
Satisfaction: The Moderating Role of Self-Compassion
Envy is a universal emotion, which is caused by feelings of inferiority in individuals. If left untreated,
envy can potentially damage an individual’s personal, working, and organizational relations. When
a person is envious of someone, he/she obsesses over it and compares the rewards, appraisals, and
performance of the person envied. This, as a result, damages relationship with colleagues,
disrupting teams and weakening organizational performance. This research aims to highlight the
effects of workplace envy on employees, in terms of job satisfaction, emotional exhaustion, and
greed, with self-compassion buffering the relationships. The study will provide a detailed account of
how self-compassion might help overcome or minimize negative emotions related to workplace.
Due to a lack of considerable research on self-compassion as a moderator in the relationship
between envy and greed, in organizational context, this study aims to dive deeper into these
connections in order to help understand workplace envy in an elaborate manner.
Area of Study:
HR
Supervisor Name:
Mr. Muhammad Hassaan
Group Members:
Noor ul ain Shahzad (i17-0914)
Hira Imran (i17-0829)
Hafsa Nadeem (i17-0779)
Lubaina Rasool (i17-0787)
The Influence of Social Media Marketing on the Purchasing Intention of
Consumers; and the Moderating role of Sales Promotion and Emotional
attachment
Since the introduction of my space in 2005, social media has become one of the most used forms of
medium around the world, whether it's sending a message to a friend or just surfing through
endless of content ranging from news to just simple funny posts, social media allows people to
interact with one another. According to statistics given out by (Statista, 2020) there are over 3.96
billion social network users around the world and it is expected to grow to 4.41 billion by 2025,
most profound social media platform is none other than Facebook which has 1.69 active users as of
2020. Due to such a large volume of social media users brands have taken this as an opportunity to
connect with the consumers through different promotional strategies and a means of active
communication to help build consumer trust and loyalty. Through this research, we will find out
how positive and negative emotions can trigger an individual’s intention to buy with the help of
social media. Moreover our research will focus on the relationship between the moderating role of
sales promotion and social media marketing, purchasing intentions, and also to observe the
moderating role of emotional attachment between social media marketing and purchasing
intention. The study will also help businesses implement different strategies specifically on creating
emotional attachment and using sales promotion through social media marketing in a more
effective and efficient manner.
Area of Study:
Marketing
Supervisor Name:
Ms. Sarah Khan
Group Members:
Sherdil Tariq (i17- 0858)
Furqan Haider (i17- 0892)
Myra Shahid (i17 - 0728)
Muhammad Sohaib Abbasi (i17- 0805)
Class of BBA
High Achievers
Akash Ahmed Kalhoro (i17-0854)
As someone who has always understood the value of time, I remember walking towards the FAST
building thinking to myself that I was going to make the best of these four years. Looking back, I
have no regrets. Moving into a whole new city did make me a little anxious but I was excited for the
new journey ahead. I consider myself lucky to have been a part of such an institution that has
molded my personality and helped me become the best version of myself. At first, the pressure of
all assignments, projects and quizzes seemed unbearable, however now I realize this was all just to
build the important skills that will help us excel in the real world. I would like to thank all my
professors who have been so helpful and cooperative, they are the reason why I have come so far.
Without their guidance, I could not have achieved so much throughout these four years. The last
year has been quite difficult for students all over the world, FAST has managed to provide the same
standard of education through online platforms. This proves that even in difficult times FAST has
always sought the best for their students. FAST has given me a chance to meet some wonderful
people that I will cherish for the rest of my life. I made so many good memories with my friends in
this university, these four years will be unforgettable. Looking back, I can say this university has
given me a lot in terms of knowledge, values and experience. I am sure the skills I developed here
will help me excel in the future. I will be working with the same passion and dedication which will
lead me to the road of success. I am so proud to have been a part of this institution, all I can do is
thank every single person who has worked towards shaping the future of the students at FAST.
Thank you.
Bareera Mahboob (i17-0827)
Back in 2017, I was open to numerous opportunities and had a free hand to select the business
what can this institute provide me by the end of my degree. Now that I am at the end of my degree,
I can confidently say "A Lot". My journey was nothing less than a seesaw, up-s, and down-s. You fall,
and FAST teaches you how to get up on your own, how to be your support, how to face the world
confidently which is not a course with 3 credit hours, but it is their experience that is delivered to
each and every student at different stages. Every teacher shares their story on the 1st day of the
new class which gives you a whole new perspective and dimensions to look into. Comparing myself
from 2017 to 2021, I see a completely different person which without any doubt is all the hard work
of FAST. Graduating in pandemic; having to take online classes, I never imagined I would miss
campus life this much. FAST shall be truly missed!
Fatima Zareen (i17-0847)
I remember the first time I walked through the university gates feeling a mix of emotions that I
could not comprehend at that time. I had taken a big leap of faith for this degree and it suddenly
seemed all too real. I felt as if 4 years would never pass in this strange place with even stranger
people. Little did I know that from that bunch of strange people, I would find the most amazing and
the sincerest friends I’ve ever had? With those friends by my side, these 4 years have gone in the
blink of an eye and I realise this place means more to me than I ever thought it would. FAST is not
just an institution for me. It taught me perseverance when I was buried in workload that seemed
never ending. It taught me how to cope and work well under pressure. It taught me how to fight for
what I want. It taught me the importance of hard work and always made sure to reward me for my
efforts but this place never failed to make me humble. FAST is like that strict parent who is hard on
you but only because it wants you to become a better, toughened up version of yourself who is
ready to go out into the world and succeed. However, the best lesson that this university taught me
is that you do not live to work, you work to live.
The person I was back in 2017 is so different than the person I am in 2021. I owe it all to FAST and
my people that I found here. I have grown into this confident and an intellectual person who knows
what they want to pursue in the future, career wise and in my personal life. Reflecting on my time
here, I realise that I have come a very long way and I will always hold this place in my heart. I will
miss everything, from running through the corridors to get to the class on time, to walking to
cafeteria after every lecture and eating the same food every day, to attending all the social events
and having the time of our lives and to making memories on the bus ride home, I will profoundly
miss it. All the bittersweet days I have spent here, I will cherish it all. As the graduation day comes
near, I would just like to take this opportunity to thank my teachers who taught me all the skills and
knowledge I needed, my lab instructors who polished my understanding of the technical world, the
guards who were always nice to everybody and the people of cafeteria who have given me more
free food than I can count. I thank God for His plan to send me here. My time here will always be
irreplaceable and I am honored to have spent 4 years here. I would not trade my time here for
anything in the world.
Humna Khan (i17-0885)
My journey at FAST has been no less than an adventurous roller coaster ride. With all the ups and
downs and hardships playing a very integral role in making me the individual I am today. From
being someone who was scared, nervous, unhappy for landing into a university that wasn’t my first
choice and unsure of how the next four years would pass, to writing this down as a confidant,
grateful person with a clear vision in mind, this place has really helped me come a long way!
Whenever we were slammed with quizzes, assignments and projects all at once, it made me
wonder why was it like this at FAST only, but now that I look at it all in retrospect I realize that it is
this pressure that helped me explore my potential and skills I was totally unaware of. It helped me
and many other students realize what we were actually capable of. They key to success is to
embrace all the challenges with an open mind and realizing all this hard work will eventually payoff.
All these years at FAST have been so exceptional because of all the academic and non-academic
activities I got to participate in. From being selected for the 17’Batch elevator pitch competition
and serving as the Teacher’s Assistant twice, to being the president of the Fast Islamic Revival
Society and enhancing my leadership and management skills, it has all been a very enriching and
fulfilling experience that I will always be grateful for. A very important lesson FAST has taught me is
that the degree is nothing but a mere piece of paper, it’s the knowledge, skills and your distinctive
qualities that are of value and that make you stand out from the rest. Your focus should not just be
completing the degree program but growing as an individual, who is open minded and socially
responsible. The extremely competent faculty members did not teach us our academic course
related material only but the real life experiences and lessons shared by them is something that will
stay with me forever.
I am extremely grateful for how God planned it all for me by choosing this institution for me. A
place where I met the most amazing people and made memories that I will forever cherish!
Lubaina Rasool (i17-0787)
I still remember how confused, scared and clueless I was on my first day of university. Four years
seemed long, and a thousand thoughts crossed my mind every day when I went back home. I was
new not only to the long assignments and quizzes but 90 minute long classes and 3 hour labs only
added to the stress, if anything. It seemed like a tiring and long journey but little did I know how
quickly it will pass by. From below average GPA in my first semester to becoming a medal holder in
6th, it has been a nerve wrecking yet an astounding journey. Life changing moment for me was
when I was called out as bronze medalist. After achieving poor GPA in first semester I remember
studying tirelessly in each subsequent semester, and still failing to get the desired results. It
devastated me every time, but I kept going.
Today when I think to myself, was coming to FAST the right decision? There is not even a tad bit
doubt that it was the best decision I have ever made. FAST provides an interactive and learning
environment with countless opportunities for the students to grow and build their confidence, and I
believe, I have utilized those to a considerable extent. I would like to thank FAST for all the mental
breakdowns, all the work load, all those days when reaching class on time took a toll on me and all
the tough times, because this has taught me to be strong and tough. It has taught me how to strike
a balance between academic and personal life. This university has given me great friends,
exceptional memories, and above all has polished my skills that will help me excel professionally. I
believe, I am now capable enough to face all the challenges and uncertainties of life after
university, and tackle them well. Although these four years were challenging, but I am grateful for
every single day because it has made me a finer person. With a lot of gratitude in my heart I would
like to thank my university because it has truly been a life changing experience.
Muhammad Sheheryar Arshad (i17-0882)
Every great achiever is inspired by a great mentor
One of the greatest decisions that I have made so far in my life was to wholeheartedly accept the
opportunity of studying under the umbrella off highly knowledgeable and scholarly teachers of
FAST University. Like Einstein once said
Strive not to be a success but rather to be of value
And this is exactly where FAST played role in molding my personality and perception. It also helped
me to broaden my horizons and dream of setting goals that once seemed implausible. Everyone
says that these four years of anyone's life are very important in shaping their career and path but
only a few handfuls are able to receive correct mentorship and guidance. These four years at FAST
not only proved fulfilling for me but also helped me to gain hands on experience in different roles
be it as a student, sportsman or a teacher's assistant. All of these different experiences along with
the valuable mentorship have boosted me up with confidence and hope that I will be able to make
a mark for myself and also for others around me. In the end, I would like to thank everyone who
played a part in my success and I wish all the best to all the batches that are to come and I also
want them to know that feel good and confident because you are in good hands.
Rabia Agha (i17-0733)
I clearly remember the orientation day as I saw 4 years ahead of me. I was scared, intimidated,
nervous and what not! I looked around me and one thing I knew for sure was that it wasn’t going to
be an easy time here at FAST NUCES. It was the 2nd semester, when I finally realized that I need to
focus in life and start working hard and that focus is what changed me, from that day onwards all I
wanted to do was make my parents proud with all that I had in me.
An important thing I would like to thank FAST NUCES for is the sincerest friends it gave me, who I
would have never met if it wasn’t for FAST NUCES, they helped me so much academically and
emotionally, without whom I believe I wouldn’t have performed this well so far. I used my friends’
excellent academic performance as a motivation that maybe one day I’ll be able to get a medal too
and make my parents proud, so I performed good in the rest of the semesters as well but by the
time the pandemic started, I felt like my dream of getting a medal was just a dream after all, I used
to tell my friends that I work so hard but I don’t think I’ll be ever good enough to be in the list of
high achievers, but I was always told to work hard and leave the rest to Allah and so I kept on doing
that. When the 7th semester started, it was a very tough semester since we had to go to university
following all the SOPs which made it quite challenging mentally and to maintain that focus with all
that was going on but one thing I never gave up on was the consistency of hard work and today I
can finally say that I, Rabia Agha, too is a silver medalist! The gist of all this is that I believe, one
should never lose that focus, one should always work hard, be self-motivated, and I believe self-
reflection is very important as well as learning from your mistakes is what makes your present
better than your past.
Also, I am glad that I took part in various activities apart from studies like becoming Vice Head
Registrations-FAST University Debating Championship’19, Coordinator Registrations-NasCon’19,
Usher-Great Debate’19 and Finance Coordinator-NasCon’18 etc. And lastly, all that I have learnt
from the excellent instructors at FAST NUCES has made me the person I am today as after 4 years I
can feel it now that I am a much stronger person, more confident and humbler as well.
To sum it all, one should truly focus on studies, take part in various social activities, make memories
with friends and make the most out of these 4 years as honestly this time is never coming back, you
should be able to look back in time and have no regrets that you could have done it better or
utilized the time properly, so now is the time, and I believe if I can do it, others can do it too! But
always remember hard work always pays off in the end so never give up and be consistent.
Seemab Khan (i17-0840)
When I started at FAST in 2017, I hated every moment of it.  Particularly because I had to move to
Islamabad and attending classes regularly wasn’t one of my strongest suit. For someone who would
attend classes once a month in my school and college days, FAST sure took me on 80% compulsory
attendance. Four years of rushing to make it to classes, round the clock assignment fests, pm till am
working on project deadlines, constantly nagging teachers, late night study sessions, early morning
presentations, numerous tea breaks at cafeteria, juggling FYP with classes, regular panadol pops,
some hefty amount of tears and loudest of laughs later- I’m graduating from this place (with a
heavy heart, I must say). The four years I spent on this campus taught me so much in what felt like
such a short time, and I'm not talking about what I've learned in the classroom. The lessons I've
learned will never leave me and it’s an experience that I will always be thankful for.
I want to say nothing today but take pleasure in acknowledging my gratitude to this alma mater.
My story here is of about change and choice, principles and process, decisions and destiny. So
grateful for the nurturing environment and the cradle that fosters the development of students
here. And so, it goes without saying that FAST has shaped me into the person I’ve become today.
Never imagined graduating in these difficult times of Covid-19, but whatever little time I spent here
was worth it all. Reminiscing on the sweet and sour memories, is a beautiful, often bittersweet
experience that leads to hugs and a lot of tissues. Here’s to a university which turned into home
and friends which turned into family, it was one hell of a roller coaster ride!
Sumera Shafi (i17-0826)
Once Dr.Seuss said “Sometimes you will never know the value of something until it becomes a
memory”. 4 years ago when I started my journey at FAST, I never expected that it would have such
an impact on me, in fact most times I even hated the university due to the work load. But now that
my time here is just limited to a few more months, I realize that FAST University has been like a
second home for me. A home where I’ve had one of my most memorable experiences, from being
thrown out of class, to doing the silliest things with friends, and then surprising teachers with my
performance and academics which went complete against my trouble-maker reputation.
With only a few months left till graduation, this journey is almost at its end, all the flashbacks make
me comprehend how much have I grown personally being part of this institution and I can humbly
say that from Semester 1 to Semester 8, it has been a rollercoaster ride of good and bad times, but
it’s the good times that outweigh the bad and have made my experience absolutely worth it.
I thank all the teachers from whom I’ve learnt the most valuable life lessons and who helped me
excel and achieve the honor of being a high achiever.
Thank you FAST.
Zoha Javaid (i17-0814)
‘Life is fleeting’, this is one quote that I hold close to my heart. Having said that, as soon as I entered
university, I had made up my mind that I wanted the upcoming four years to be fun, enjoyable, and
ones that will be worth remembering in the years to come. These four years have been rather fun,
yes, there were times where I would have said otherwise, but in the end, it all comes down to how
the journey went it’s not all about the destination, and my journey at FAST was simply exciting,
entertaining and most of all it was worth it all!
I believe that with working for self-growth and development you should side by side instill a virtue
of growth within those around you. During my time at FAST, I was able to make a new circle of
friends. The best part was that we were all able to learn and get better by helping each other.
Saying that I have spent four years at university seems like a long time but time is a fickle thing
when I look back it all seems to just come back in a flash like it was just yesterday.
There is no simple formula to life, there are no secret ways to become happier, happiness is a state
of mind. Until unless you are not satisfied with who you are, no matter what life has to offer, you
will not realize it until it is too late. Even though we all had a heap of assignments, projects, and
quizzes, it was always a relief that there was something to look forward to. NaSCon, Qawali nights,
concerts, and many other events were all filled with so much love and compassion. FAST gave me
the chance to showcase my existing skills and become a better version of myself. I was able to make
memories and friends whom I will cherish for the rest of my life. I joined university with the idea of
making every moment count and I am glad that I was able to do so.
Class of BBA
PosiƟon Holder
Medal Holders of Bachelor of Business Administration (BBA)
Batch 2017
S.No
Roll-No
Name
Fall-17 Spring-18 Fall-18 Spring-19 Fall-19
Fall-20
1.
17I-0885 Humna Khan
Gold
Gold
Gold
Gold
Gold
Bronze
2.
17I-0814 Zoha Javaid
Silver
Gold
Gold
Gold
Gold
3.
17I-0854 Akash Ahmed
Kalhoro
Bronze Silver
Bronze Silver
4.
17I-0847 Fatima Zareen
Silver
Bronze
5.
17I-0706 Fatima Mustansir
Bronze
6.
17I-0826 Sumera Shafi
Bronze
7.
17I-0840 Seemab Khan
Silver
Bronze
8.
17I-0827 Bareera Mahboob
Silver
9.
17I-0882 Muhammad
Sheheryar Arshad
Silver
10.
17I-0787 Lubaina Rasool
Bronze
11.
17I-0733 Rabia Agha
Silver
FAST School of
Management
Class of
BS ( AccounƟng & Finance )

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