Maryam Iftikhar

Academic

Verbatim text

Maryam Iftikhar
+923335674249, maryamiftikhar0190@gmail.com
Askari 10,Rawalpindi.
Education
Master of Business Administration (MBA)
Major:
Marketing
Bachelor of Business Administration (BBA)
Major:
Marketing
Federal Board of Intermediary and Secondary Education, Islamabad
F.A
Projects
Final Project BBA: “The impact of brand identity and consumer’s self-concept on brand loyalty with the moderation
of in store environment.”
The purpose is to understand whether self-concept and brand identity leads to brand loyalty and the extent to which
In-store environment plays a part in areas of Islamabad and Rawalpindi.
Semester Projects:
“Impact of Green Consumption Attitude on Green Purchase Behavior; the Moderation of Income and Gender”
(Research paper)The purpose of the paper is to analyze the effect of green consumption attitude shown by the
consumers on green product purchases.
Research project on” The impact of Neuroticism, Promotional factors and Income on Impulse buying with the
mediation of Gender.” (Research paper published;2020)
The purpose was to find whether the independent variables have any impact over the dependent variable.
Report on strategic marketing of KHAADI
As a team lead, I was assigned the task to analyze the marketing dynamics of khaadi and provide recommendations.
Marketing project on a business startup: MISTARI
A business start-up in which we introduced a business idea and had to implement it through different means
Project related Revamping of different products.
The product given to me was “Gala” and had to incorporate some marketing tools to relaunch the product
Project related to social work
I organized Montessori training session for the teachers of differently able kids at government school near Rawat
Work Experience
Finance intern at KUFPEC, Islamabad
The task was primarily related to filing documents and completing day to day tasks.
Jun 2018 - Aug 2018
Teacher Assistant at FAST.NUCES, Islamabad
I was assigned as teacher assistant of sociology
Aug 2015 - Jan  2016
Skills & Tools
Professional Skills:
Leadership skills, strong communication skills (English language), Team building skills and
managing tasks.
Technical Skills:
MS Office, Advance excel skill, SPSS and Visio
Achievements
Achieved 3rd position in ‘Out loud marketing 2015’
Research paper was accepted at AIB-US WEST in Colorado and ICRSSH ,2018
Trainings / Certification
Attended conference of PSHRM (2020)
Attended conference at entrepreniual summit LCL
Activities
Volunteer work at TCF and SOS- preparing the curriculum of the teachers.
Interests
Playing Strategy games, reading motivational books.

AI enrichment