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Hassan Ahmed Somroo

FAST · 2022 · I18-0045

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Academic

Program

MBA

CGPA

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Year

2022

Education

School of Management

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Interests / quote

Our research aims to close the aforementioned gap in the literature on the nexus between covid-19 and impulse buying. After thorough research, findings about the impact of covid on impulse buying and the variables that instigated it were limited (Islam, et al., 2020). Our research aims to explore customer psychology of impulse buying during COVID-19. During this pandemic the use of social media and the exchange of information has increased. This in turn has an impact on consumers and their level of anxiety (Vázquez-Martínez, Mediano, & Leal-Rodriguez, 2021). This study will focus on building a consumer buying process in the context of an emergency crisis like COVID-19 (Roy & Chakraborty, 2021). It will provide useful research that identifies the role social media plays in developing consumer impulse buying during the pandemic. We will analyze customer engagement and related content over social media platforms, keeping in regard the nature of these platforms.

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.

COVID-19 triggering Impulse Buying due to increasing Usage of Social Media; with the moderation of Consumer Engagement (Affective and Cognition) and Anxiety 

Our research aims to close the aforementioned gap in the literature on the nexus between covid-19 and impulse buying. After thorough research, findings about the impact of covid on impulse buying and the variables that instigated it were limited (Islam, et al., 2020). Our research aims to explore customer psychology of impulse buying during COVID-19. During this pandemic the use of social media and the exchange of information has increased. This in turn has an impact on consumers and their level of anxiety (Vázquez-Martínez, Mediano, & Leal-Rodriguez, 2021). This study will focus on building a consumer buying process in the context of an emergency crisis like COVID-19 (Roy & Chakraborty, 2021). It will provide useful research that identifies the role social media plays in developing consumer impulse buying during the pandemic. We will analyze customer engagement and related content over social media platforms, keeping in regard the nature of these platforms. 









Area of Study: 
Marketing 
Supervisor Name: 
Ms. Sarah Khan 
Group Members:   
Hassan Ahmed Somroo (I18-0045) 
Lajpal Haider Malik (I18-0085) 
Saman Asif (I18-0037) 
 Wafa Zainab (I18-0158)

Provenance

Source file: Graduate Directory FAST School of Management - 2022 Final Version (07-06-2022).pdf
From job #28 page 81
Created: 1778223773