Abdullah Zulfiqar

Academic

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Abdullah Zulfiqar
+923145162000, abdullahzulfi07@gmail.com
Sector G-10/3, Islamabad.
Education
Bachelor of Business Administration (BBA)
Major: Marketing
Punjab Group of Colleges, Islam-
abad
ICS (Computer Science)
OPF Boys College, Islamabad
Matriculation (Computers)
Projects
Final Project:  Effect of Green Consumer Marketing on Consumer Buying Behavior: a moderated mediation model
To explore the impact of Green Consumer Marketing on the Consumer Buying Behavior directly and through media-
tion and moderation.
Semester Projects
SCAR–Business Ethics
A project related to spread the awareness regarding the consumer rights.
Outloud 2018: Ran an entire marketing campaign to revamp Hico.
Recruitment Practices at Jaffer Group of Companies
Explored the recruitment practices at Jaffer Group of Companies.
Maggi Revamp-Consumer Behavior
Explored and revamped the marketing strategies to bring back Maggi into the market again.
Dairy Milk Advertising Analysis- Advertising
Analyzed past advertisements of Cadbury Dairy milk and future advertisements and approaches were recommended.
External and Internal strategies–Strategic Management
Devised a project pf strategic management where the strategy of a company was analyzed and studied.
Financial Management – A company’s budgeting and forecasting.
Work Experience
Social Media operator at Cih
Tech, Islamabad.
Jun 2021 - Dec 2021
Skills & Tools
Professional Skills:
Sound in people skills, good team spirit, able to work, problem solving and collaborate
well with colleagues, proficient in managing & organizing skills.
Technical Skills:
MS-Office, MS- Word, MS-PowerPoint, MS Excel, MS Access and Basic Photoshop.
Marketing Skills:
Proficient in handling social media accounts and basic knowledge of Facebook Pixel.
Achievements
Member of Concert Team of APPS MUN 2016.

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