Alma Farhat

Academic

Verbatim text

Alma Farhat
+923334644714, almafarhat126@gmail.com
Phase-II, DHA-2, Rawalpindi/Islamabad
LinkedIn: https://www.linkedin.com/in/alma-farhat-284807237
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
Roots Ivy Schools, DHA-1
A- Levels (Pre-Medical)
Roots Ivy Schools, DHA-1
O- Levels (Pre-Medical)
Projects
Final Project:  Impact of Corporate Social Responsibility Initiatives on Brand Equity with the Mediating Role of
Brand Image
To study the impact of economic, legal, ethical and philanthropic responsibility on consumer-based brand equity in
conjunction with the moderation of brand image in the stated relationship.
Semester Projects:
Haq ki Aagahi – Business Ethics (Ongoing)
A campaign to spread awareness regarding the financial exploitation of employees. Visiting universities campaigning
in universities, creating social media posts, increasing engagement, press club event, live session and podcasts.
SPREZZ – Entrepreneurship
Designed a business plan for “SPREZZ”, a creative, innovative concept of an anti-fogging spray for glasses. It covered
the 4 P’s, financials, logos, packaging, advertising strategies and website design.
BAMS Cuisine – Project Management Plan
Composed a project management plan including project objectives, scope, technical requirements, cost/benefit anal-
ysis, risk identification and assessment, risk response development and control.
Pak Steels – Strategic Analysis
Carried out PESTLE Analysis, SWOT Analysis, EFE Matrix and IFE Matrix.
Outloud’18 – Marketing
Revamped Dino Munchies by devising packaging, marketing and advertising strategies, vision and mission statements,
creating new flavors and shooting an advertisement.
Research paper: The Impact of Various Types of Humor Appeal on Consumer Purchase Decisions with the Moderat-
ing Role of Age
The purpose of this research paper is to highlight different types of decision makings and examine the moderating
effect of age on humor and consumer purchase decisions.
Work Experience
WordPress Developer at PookiDevs, Islamabad.
Dec 2021 - May 2022
Skills & Tools
Professional Skills:
Creative Thinking, Project Management, English Language, Critical Analysis, Teamwork skills.
Technical Skills:
MS-Office, MS-Access, MS-Project, Canva, SPSS, Bizagi
Achievements
Silver Medal in Common Wealth Essay Competition - 2014
2nd Runner up in Outloud - 2018
Trainings / Certification
SPSS Training - 2022
Boot camp of SkillsFirst (Digital Marketing)
Activities
Secretary Corporate Linkages of National University Management Society – NUMS 2019
Head of Social Events – IYLO’18
Interests
Reading, Travelling, Volunteering, Marketing

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