Amna Abbas

Academic

Verbatim text

Amna Abbas
+923359497274, amnaa9252@gmail.com
Liaquat Bagh, Murree Road, Rawalpindi
LinkedIn: https://www.linkedin.com/in/syeda-amna-abbas-7134451a9
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
Islamabad Model College for Girls, F-7/2, Islamabad
F.Sc. (Pre-Medical)
Army Public School, Islamabad
Matriculation (Biology)
Projects
Final Project:  Product Quality and Promotional Tactics and their Impact on Brand Trust which is mediated by
Brand Awareness: Moderation of Brand Image.
To study the mediating role of brand awareness between product quality, promotional tactics and brand trust and
how significantly brand image impacts this relation.
Semester Projects:
Outloud 2018: Ran an entire marketing campaign for VESPA
Marketing Management Project for revamping VESPA. Devising new marketing strategies along with campaign inside
the university.
Intra- University Sports Event –Project Management Plan
Designed a project management plan along with feasibility report and its business plan report to breakdown.
Revamping Product: Sonnet Chocolate
Detailed Analysis on Candyland, why the product failed along with presenting solution through devising new product
line.
Epiphany’s Circle Book Club and Fit Meal: Designing New Business Plan
Devised a new business plan comprising of feasibility report, complete financial and sales plan.
Distribution Industry -Strategic Analysis
Research Paper: How Employer Branding and CSR Affect Employee Retention
Written
Business Law Case Study: Varan Bus Service
Detailed and thorough analysis on Varan Bus Service case.
Work Experience
Administrator and Assistant HR Manager at Red Tale Studio, Islamabad.
Jul 2021 - Sep 2021
Volunteer at Akhuwat Clothe Drive, Islamabad.
Jan 2019
Skills & Tools
Professional Skills:
Analytical and creative skills to solve problems, sound in people skills, good team spirit, able
to work and collaborate well with colleagues, proficient in managing & organizing skills.
Technical Skills:
MS- Word, MS-PowerPoint, MS Excel, MS-Access, MS- Visio, Power BI, Canva, Peachtree
Software, IBM SPSS Statistics, MS Project
Achievements
4th position in Project of revamping VESPA
Trainings / Certification
Internship at Red Tale Studios (HR, Marketing, Administration)
Activities
Organizer of Pre-Hype event for a project at FAST
Interests
Content Writing, Research Work, Reading

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