Saman Asif

Academic

Verbatim text

Saman Asif
+93351152314, samanasif99@gmail.com
Block G, Bahria Enclave, Islamabad
LinkedIn: https://www.linkedin.com/in/saman-asif-1723b821b/
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
A- Levels (Psychology, Sociology, Literature in English, Urdu)
Roots Millennium
O- Levels (Pre-Medical, Literature in English, Urdu)
Projects
Final Project: COVID-19 triggers Impulse Buying due to increasing Usage of social media with the moderation of
Consumer Engagement (Affective and Cognition) and Anxiety
The goal of this study is to understand the impact of COVID-19 on triggering impulse buying due to increase in social
media usage, and how consumer engagement and anxiety are moderating this relationship.
Semester Projects:
Haq Ki Agaahi–Business Ethics (Ongoing)
A campaign to spread awareness regarding the financial exploitation of employees. Visiting universities, campaigning
in universities, creating social media posts, increasing engagement, press club event, live sessions and podcast.
Sprezz –Entrepreneurial Project
Created a business plan for an original, innovative business idea called "SPREZZ," which was an anti-fogging spray to
keep glasses from fogging up when wearing a mask during the pandemic. It included 4Ps, Financials, Logos, Packaging,
Advertisement, Strategies, Website design.
Outloud 2018: Revamped “Pakola” from packaging, marketing and advertisement strategies, vision, mission state-
ments to creating new flavors, and shooting a new advertisement.
Research Paper-Methods in Business Research
The impact of deceptive advertising on consumer behavior (on customer loyalty, customer trust, and customer
buying patterns) The aim of this research was to evaluate the effects of deceptive advertising on consumer behavior.
To understand the components of consumer behavior in detail which include customer loyalty, customer trust, and
customer buying patterns.
Work Experience
Content Writer at Outfit Trends
2021 - May 2022
Owner of several Facebook Pages
2013 - May 2022
Operations Officer of Nascon’19
2019 - 2020
Skills & Tools
Professional Skills:
Sound in people skills, good team spirit, enjoys team work, eager to learn, good communi-
cation skills, critical thinking, good research skills, focused, and responsible.
Technical Skills:
MS- Word, MS-PowerPoint, MS Excel, Canva, SEO, WordPress, SPSS, Bizagi.
Achievements
Head social media for Haq Ki Agaahi Campaign 2022
Winner of the Marketing Project “Outloud” in 2018.
Trainings / Certification
Beginner SEO training at Outfit Trends.
Attended a Lecture on Psychometrics and Personality Profiling.
Activities
Volunteer at Islamabad High Court Bar Association Elections 2022
Officer in Team Operations in Nascon’19.
Interests
Blogging, Documentaries, Design

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