Sumbul Khurshid

Academic

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Sumbul Khurshid
+923350550489, sumbulkh232@gmail.com
PWD Housing Society, Islamabad
LinkedIn: https://www.linkedin.com/in/sumbul-khurshid-81b11220b/
Education
Bachelor of Business Administration (BBA)
Major:
Marketing
The City School, Islamabad
A- Levels (Humanities)
Al Diyafah High School, Dubai, United Arab Emirates
IGCSE (Sciences & Business Studies)
Projects
Final Project:  The Impact of Covid-19 on Consumer Motives Leading to Changes in Online Purchase Preferences.
online shopping and how age moderates the relationship.
Semester Projects:
Sports Gala - Project Management Plan
Formulated a project management plan, business plan, and a feasibility report to carry out a large scale sports event
at FAST Islamabad.
Khaabay - Entrepreneurship
Devised a business plan for an App called Khaabay which would gather and present information on all the eateries in
the twin cities.
Revamp campaign of Tropicana - Consumer Behaviour
Designed a new campaign for Tropicana Juices which included new packaging for the products, new TVC, and im-
proved slogan.
Promotional campaign design for Tiffany & Co. - Psychology
Designed an ad campaign for Tiffany & Co. accessories keeping in mind the psychological tactics which influence con-
sumers.
Work Experience
Junior Store Manager at Elite Stores, Islamabad.
Jul 2021 - Sep 2021
Freelance Assignment and Content Writing
Feb 2019 -Mar 2022
Skills & Tools
Professional Skills:
Communicate ideas and feelings with clarity, able to engage large groups, able to listen and
participate in team setting, able to follow deadlines and stay organised in high pressure
situations, can communicate ideas in written form with cohesion and coherence.
Technical Skills:
MS Office (Word, Excel, Powerpoint, Project, and Access), Canva.
Achievements
IntraFAST Debating Competition - Member of the winning team.
Member of FAST Debating Society (FDS).
Trainings / Certification
Workshop on Parliamentary style debating by FDS at FAST.
Activities
Hosted Welcome’19.
Presentation conducted on the importance of promoting plays and literature in universities.
Engagement in weekly debates on current social issues under the debating society.
Interests
Book reading, social networking

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