Asad Farooq Qureshi

Academic

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Asad Farooq Qureshi
+92-304-9009056, qureshi.asadfarooq@gmail.com
Sector I-10/2, Islamabad
LinkedIn: https://www.linkedin.com/in/querayshi/
Education
Master of Business Administration (MBA)
Major:
Marketing
Electrical Engineering
Major:
Embedded Systems
Bahria College, E-8, Naval Complex, Islamabad
F.Sc (Pre-Engineering)
Projects
Final Project: The impact of Brand Image and Brand Awareness on Brand Engagement with the moderating role of
To help individuals and firms in the real estate industry make well-informed and data-driven decisions for the long-
term benefit.
Semester Projects:
Promotion to senior management dilemma at a government organization (Case Study)
To decide whether to promote an employee to a senior management position or not based on his overall
performance.
Greenfield investment policy & automobile Industry: Aftermath of the COVID Pandemic (Case Study)
Policy.
International marketing plan for Kalamkaar
Made an international marketing plan in collaboration with Kalamkaar to take it to UAE.
Effects of Performance Appraisals and Compensation on Employee Performance in Companies Operating in
Wrote a research paper to study the effects of performance appraisal and compensation on employee performance in
Human resource metrics at METRO Cash & Carry (Case Study)
Studied how different HR metrics are used at METRO Cash & Carry to make better well informed and data-driven
decisions.
Work Experience
Worked as a Marketing and Sales intern at Fatima Group.
Jul 2021 - Aug 2021
Worked as a researcher at CAEPE
Worked in the advanced electronics lab on multiple research projects.
Jan 2019 - Jan 2020
Skills & Tools
Professional Skills:
Communication skills, decision-making skills, problem-solving, time management, and
interpersonal skills.
Technical Skills:
CRM tools (HubSpot), Data Analysis (Sheets, Excel, Origin Pro), Graphics designing.
Achievements
Published two research papers in international journals.
Trainings / Certification
Google data analytics professional certification (ongoing, 2 out of 8 certificates completed).
Workshop on “Python” at PINSTECH.
Activities
Web development (WordPress)
Interests
Travelling, reading, sports, music, art, cars, photography.

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