Marium Rehan · imagine-talent

Email

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GitHub

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Academic

Program

BS Marketing

CGPA

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Year

2023

Education

FAST School of Management

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DOB

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Career

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Target role

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Skills

SPSS, Correlation analysis, Regression analysis, Mediation analysis, Process macros

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.

Marium Rehan (19I-0003)

The Impact Of Influencers' Content And Traits On Consumer Purchase Intention And Intention To Follow With The Mediation Of Perceived Content Authenticity

Supervisor: Ms. Sarah Khan

Area of Study: Marketing
Supervisor Name: Ms. Sarah Khan
Group Members:
Marium Rehan (19I-0003)
Unnas Naeem (19I-0048)
Aansa Inam (19I-0085)
Ayesha Jamil (19I-0124)

Correlation and regression analysis are used in SPSS to analyze our research, and mediation is tested using process macros.

Objective:
The research studies the effect of influencers' traits (attractiveness, expertise, similarity, trustworthiness) and content value (informative value, entertainment value) on consumer outcomes (purchase intention, intention to follow) in the Pakistani market with perceived content authenticity as a mediator.

AI enrichment

Marium Rehan is a BS Marketing student who conducted research on the impact of influencer traits and content on consumer purchase intention in the Pakistani market. The study utilized SPSS for correlation and regression analysis, employing process macros to test mediation effects.

Skills (AI)

["SPSS", "Correlation Analysis", "Regression Analysis", "Mediation Analysis", "Marketing Research", "Data Analysis"]

Status: ai_done

Provenance

Source file: FAST - School of Management -Graduate Directory-2023.pdf
From job #16 page 69
Created: 1778115706