Maheen Arshad

Academic

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ATIONAL UNIVERSITY | lk
IN
Maheen Arshad
+923177920662, maheenarshad2000@gmail.com
|-8/3, Islamabad
LinkedIn: https://www.linkedin.com/in/maheen-arshad-306621168/
[Education
achelor of Business Administration (BBA) 2023
Major: Business communication/Marketing
eaconhouse Margalla, Islamabad 2019
|A- Levels (Humanities)
[Beaconhouse Margalla, Islamabad 2017
- Levels (Pre-medical)
Projects
Final Project: Digital Marketing in the lawn industry and its impact on consumer buying behavior
To study the usefulness of digital marketing tools on cultural, emotional, and sensual appeals of advertisement in the lawn cloth industry and
its impact on consumer buying behaviour, with brand experience as a moderating factor.
Semester Projects
Co-wrote an academic research paper “The Divine Relationship Between Genomics & Islamic Bioethics: Evidence of Design in Our Code”
Acted as Quality Assurance officer for “Digital Contact Card”, conducted a market survey and constructed a contingent business plan.
*Researched, interviewed, and wrote a case study based on real-life employee experience in a democratic to authoritarian leadership style
orkplace called “Downfall of leadership, downfall of organization”
Surveyed old and new potential customers for “Kid’s Mobile Biscuit”, and based our revamped advertising based on results.
Work Experience
Digital Marketing Intern, Skyray Ventures August 2022 - Sep 2022
juman Resources Intern, Ai DataYard April 2022 — July 2022
lementary School Teacher, PEHCHAN by EDOPIA Oct 2021- April 2022
Skills & Tools
Professional Skills Sound in people skills, good team spirit, able to work and collaborate well, described as easy-going, proficient
in managing & organizing skills.
echnical Skills MS-Office (Word, PowerPoint, Excel), Canva, Prezi, Instagram, Medium, Adobe Lightroom
Achievements
Marketing Secretary of FAST Music Society
Head of social media and Marketing- FAST Makar’s Club/Literary Society
Newsletter Editor-in-Chief- FAST Production Society
Head of HR (Admin)- Google Developer Student Club
ND Position Holder at MARKETING GALA - Associated with FAST-NU - March 2022
Trainings / Certification
Alliance Frangaise d’lslamabad, Level 1 French
Activities
(Campus Ambassador of FoodPanda
Host of Closing Ceremony NaSCoN FAST 2023, Host of Women2Lead 2023
Editorial officer- TedXFASTIslamabad 2022, Marketing officer of NaSCoN FAST 2022, Usher at Job Fair 2022
Interests
Mriting, Badminton

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