Maleeha Fayyaz

Academic

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ATIONAL UNIVERSITY llF I
Maleeha Fayyaz
+923045258000, maleehafayyaz@gmail.com
37 C, Lane 3, Askari 2, Chaklala Scheme 3, Rawalpindi
LinkedIn: https://www.linkedin.com/in/maleeha-fayyaz-6b4baa216
|Education
Bachelor of Business Administration (BBA) 2023
Major: Marketing
Roots IVY, River View Campus. 2019
‘A- Levels (Business subjects)
Roots School System, DHA 1, Islamabad 2016
(0- Levels (Pre-Medical)
Projects
Final Project: \mpact of Relationship norms on customer brand relationship with mediating role of social comfort
and moderating role of product and service complexity
Understanding how social dis-comfort amongst digital customers is impacted by relationship norms. A comparison
between communal relationship norms and exchange relationship norms will be discussed to understand the impact of
both types of norms.
Semester Projects
Digital Contact Card — Entrepreneurship
Devised a business plan called Digital Contact Card “the business card innovation” along with its Marketing, HR, Finance
plan.
Kidz Mobile Biscuit —- Marketing Management Plan
fi scandal that itself is a scandal — Organizational Behavior Project
Behan Chaara — Service Marketing Project
Wedding Photography Industry — Strategic Management Project
Strategically analyzed an SME in the wedding photography industry.
‘One Way One Pay 2023:
Ran a campaign based on gender pay gaps.
Work Experience
Research Intern at Management Advancement Research Centre, FAST, Islamabad April 2022 — April 2022
Skills & Tools
Professional Skills Sound interpersonal skills, strong written communication skills, confident public speaking
skills, good team spirit, competent problem-solving skills, highly organized
Technical Skills MS-Office, MS- Word, MS-PowerPoint, MS Excel, MS — Access, Bizagi Modeler, SPSS
Achievements
24 position winners at the Marketing Gala 2022.
Team member of the ‘Marketing Plan Competition’ at NASCON 2022.
Trainings / Certification
‘Completed Power BI Certification at Coursera.
Activities
‘Campus Ambassador for Jazz Cash 2023.
Interests
Travelling, Networking, Photography, Music, Pilates, Interior Decorating

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