Aqsa Saleem

Academic

Verbatim text

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Aqsa Saleem
+923022076069, as.aqsasaleem@gmail.com
Street 11, F11/1, Islamabad
LinkedIn: https://www.linkedin.com/in/aqsa-saleem-395a81263
Education
Bachelor of Business Administration (BBA) 2023
Major: Marketing
(Cedar College, Karachi 2018
‘A- Levels (Social Sciences)
Beaconhouse School System, Defence Campus, Karachi 2016
(O- Levels (Pure Sciences)
Projects
Final Project: Investigation of the influence of green packaging design, green labelling, environmental
(concerns, personal norms, and perceived values on purchase intention with the moderation of gender and
income.
To study the impact of green packaging, green labeling, environmental concern, personal norms, and purchased values
on one’s purchase decisions. Moreover, these variables are investigated with the moderation of gender and income.
Semester Projects
OneWayOnePay — Campaign on gender pay equality and glass ceiling (Business Ethics)
Devised a campaign to highlight the issue of glass ceiling and pay discrimination in organizational setting.
(CorTouch — Entrepreneurial Startup (Entrepreneurship)
attire for Pakistian’s demographic (modest clothing). Showcased our startup-on marketing gala.
Raahim- Funeral Service (Service Marketing)
service for individuals.
Work Experience
Teacher's Assistant Feb 2022 — July 2023
Quality Assurance Executive’ Grythor Tech Oct 2021 — June 2022
Content Creator’ Grythor Tech Aug 2020 — Oct 2021
Skills & Tools
Professional Skills Teamwork, people skills, able to work and collaborate well with colleagues, proficient in
ee & organizing skills.
erbal proficiency, Leadership, Content writing and Creation.
SEO optimization
Technical Skills MS-Office, MS- Word, MS-PowerPoint, MS Excel, Canva, Prezi, Windows Moviemaker
Achievements
Head Dramatics ‘ Takhleeq 2022
Marketing Gala ‘2022 — Entrepreneurial Venture
Ambassador for NaSCon 2020
Mah e Muneer (Adult Literacy Program) 2018
Trainings / Certification
Research Officer —- Management Advancement Research Centre — April 2022 — April 2022
Content Marketing — Grythor Tech — June 2021 — August 2021
Entrepreneurial Workshop by S&G Global — March 2020 — March 2020
Consumer Finance — Meezan Bank — November 2018 — Jun 2019
Interior Designing — Indus Valley School of Arts and Architecture — Oct 2018 — Dec 2018
FAST SCHOOL OF
MANAGEMENT
Final Year Projects
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A Comparative study of Impact of different work settings (WFH, WFO
& Hybrid) on employee turnover intentions, job stress and
During the pandemic, many organizations switched to working from home. A great number of
employees started working remotely, this has affected the lives of the employees significantly
collective workforce is women and this percentage is increasing day by day. This study aims to
explore the impact of different work settings (from home, office and hybrid) on organizational
commitment, job stress and employee turnover intentions. This study will particularly be targeting
working women belonging from different groups: nuclear vs joint family, married vs unmarried
and married with children vs married without children.
DG=PEvE a daxvava pape panexpapexvanaxpe
IMPACT OF DIFFERENT WORK ARRANGEMENTS
(WFO, WFH & HYBRID) ON FEMALE EMPLOYEE
TURNOVER INTENTIONS, JOB STRESS AND
ORGANIZATIONAL COMMITMENT
UPERVIGOR Ms, AYESHA BANO
OBJECTIVES
Area of Study:
HR
Supervisor Name:
Ms. Ayesha Bano
Group Members:
Amna Javaid (19i-0080)
Aiman Amer Khan (19i-0095)
Saleha Mahmood (19i-0051)
Shazia Alam (19i-0089)
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still lags behind. Our study aims to identify various factors and variables that are the root cause as to
consumers look at which shape their perception regarding Electric Vehicles, we want to study these
is a qualitative study in person interviews were conducted from thirty different individuals, divided
into three categories those who own electric vehicles, those who want to buy them and the ones who
don’t. These interviews gave us different consumer perspectives as each individual put forth their
perception, experience and overall understanding of Electric vehicles. Nvivo software was then used
for analysis based on these transcripts which helped us with further insight identifying what the major
limitations are both internally as well as externally.
OBJECTIVES
Area of Study:
Marketing
Supervisor Name:
Ma'am Sarah Khan
Group Members:
Mustafa Javed (i19 - 0103)
Muhammad Annas (i19 - 0107)
Osama Khalid (19i-0122)
Hasaan Chaudhry (191-0055
as
Analyzing the Impact of Digital marketing and E-commerce
on Consumers Privacy Concerns
The goal of this study is to investigate the moderating role of trust and authenticity between the
relationship of brands reputation and consumers privacy concerns. We also want to examine the
end limit at which the consumers’ are comfortable in providing their personal information to a
brand. According to this research the studying and addressing of consumers’ privacy issues
requires both, identifying the root causes of these concerns and considering the various nature of
how the consumers’ information is shared. Therefore, the things that will be examined in this
research are the consistency and awareness of consumer information and behavior regarding the
exchange relationship with marketers who collect and use personal information.
DIGITAL MARKETING AND Sir Atif Bilal
E-COMMERCE ON CONSUMER
PRIVACY CONCERNS
“Create Decent Work and Economic Growth”
1. To identify the impact of perceived privacy, brand reputation, and
ability to control information on consumers’ privacy concerns.
2.To analyse the moderating role of authenticity between the rela-
tionship of brand reputation and consumers’ privacy concerns.
3.To analyse the moderating role of intention to provide personal 2
information between the relationship of ability to control information Area of Stud
and consumers’ privacy concerns.
Marketing
Supervisor Name:
Sir Atif Bilal
J Concerns Group Members:
Perceived Privacy —_
Consumer Privacy
Brand Reputation
Authencity 1
Naveen Chaudhry 1910076
unity ce ecu Intention to Provide
Information Personal Aisha Asad 1910025
Information
Huma Ali Shah 1810155
Aisha Asad 191-0025
Naveen Chaudhry 191-0076
Menahil Shahab 191-0125 H i
Huma Ali Shah 181-0155 Menahil Shahab 1910125
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Effect of Brand Identity and Brand Image on Consumer Purchase
Product Quality
At present, consumers are more learned and aware then previous times and for every purchase
they make, a series of influencing factors are involved. In this particular research, we have tried to
study what effect brand identity and brand image has on consumer purchase intention in the
in order to distinguish how consumers purchase intention is modified through these certain
factors alongside other major perspectives. Our prime focus is to identify if any gaps are present
amongst these variables and try to find out reasons to overcome it. Furthermore, this study will
help determine how people associate brand identity and brand image with product quality before
making a purchase with the recent rise of transparency and accessibility. This will allow readers to
understand the aspects of study being discussed throughout.
Effect of Brand identity and Brand image on Consurner
} with the moderoting role of Product Quality
Supervison Dr Haider Malit
Brond Identity
Area of Study:
Marketing
Supervisor Name:
Dr Haider Malik
Group Members:
Fasih Ahmed (i18 - 0101)
Brand tmage
Rafae Hasnat (118 - 0049)
Haider Masood (i19 - 0066)
FAUST
Effects of perceived system quality, service quality and privacy on
purchase intention: The mediating role of trust & moderating roles of
psychological and performance risks.
Objectives:
psychological and performance risk.
playing the moderating role.
Online shopping by an individual is dependent upon his/her purchase intention towards a specific
brand or product. The focus of this study is to analyze how several different factors affect the
purchase intentions of an individual. The several factors that come into play are system quality of a
website, serv

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