Sarmad Akmal

Academic

Career

Verbatim text

Analysing multifaceted factors affecting investment decisions 
in Pakistan 
 
In the past 4 years, the country has encountered critical changes in these factors, and 
their repercussions are apparent in the current situation of the country. Due to the 
economic landscape in Pakistan, the study aims to fill the gaps in understanding emerging 
dynamics inside Pakistan's economic downturn, especially the effect of generative AI on 
financial decisions. Breaking down the decrease in Gross Fixed Capital Development, 
both local and foreign investments, this study focuses on the interrelations of 
macroeconomic factors and the need to investigate how these components shape the 
behaviours of organizations and people. Also, it explores the moderating role of 
demographics and generative AI on investment decisions. Investigating the particular 
investment avenues such as gold, real estate and stocks, this study explores the 
challenges posed by regulatory uncertainties, political instability, and rising interest rates. 
 
 
Area of Study: 
Finance 
Supervisor Name: 
Dr. Falak Khan 
Ms. Amna Farooqui 
Group Members:  
Sarmad Akmal (i20 – 0217)

AI enrichment