Iqra Shoaib

Academic

Career

Verbatim text

Iqra Shoaib 
+923061211779, ishoab22@gmail.com  
Sector G-8/4,  Islamabad 
LinkedIn: https://www.linkedin.com/in/iqra-shoaib-ba5105238/   
Education 
FAST - National University of Computer and Emerging Sciences, Islamabad.  
Master of Business Administration (MBA) 
2024 
Major : 
Marketing 
FAST - National University of Computer and Emerging Sciences, Islamabad. 
2022 
Bachelor of Business Administration (BBA) 
Major: 
Marketing 
Beaconhouse School System  
2018 
A-levels, Math, Economics, Business  
Projects 
Dissertation: Influencer content & branded content. Which drives brand loyalty most? With the 
mediating role of source credibility, homophily and content quality.   
To provide an insight into how different content types are important in driving the loyalty of consumers. 
Semester Projects: 
FYP (2022) 
The Impact of COVID-19 on consumer's motives leading to change in purchase preference.  
Business Plan (2021)  
As part of an entrepreneurship course, I spearheaded the development of a comprehensive business plan 
for an online eatery. This experience honed my abilities in strategic planning, web development, and 
multimedia marketing, showcasing my capacity to drive innovative initiatives from conception to completion.  
Website designing (2020)  
As part of a management information system lab project, I led designing and developing a website tailored 
for a photography studio. 
Product launching (2018)  
I spearheaded a product launching project rooted in psychology principles. Taking inspiration from 
behavioural psychology, I conceptualized, produced, directed, and edited an advertisement for a bracelet. 
Work Experience 
Photography Shoots 
 2019  – Present  
Freelancing (Blogs, Articles) 
2019  – 2022 
Skills & Tools 
Professional Skills 
Creative, Adaptable, Leadership, Communication, Team Building, Detail Oriented  
Technical Skills 
Market Research, Content Writing, Skilled in Microsoft Office (Excel, Word, 
PowerPoint), Graphic Designing (Canva), Quantitative Research, SPSS, VN, 
Lightroom  
Achievements 
Asian Management Research Conference (AMRC)  
Presented research at the prestigious Asian Management Research Conference (AMRC) hosted by LUMS, 
where my work was selected for presentation among esteemed industry professionals and scholars. This 
opportunity allowed me to showcase my research findings and engage in meaningful discussions with 
peers, further enhancing my knowledge and expertise in the field of management research. 
Trainings / Certification 
Google Digital Marketing & E-commerce Professional Certificate (Present) 
Search Engine Optimization (SEO) with Squarespace (2023)  
Getting Started with Power BI Desktop (2023) 
Activities 
Vice President Sport Guild (2022), Captain of Futsal and Vice-Captain of Volleyball (2022), Media Head for 
Farewell (2019), Coordinator in the media team Nascon (2018)  
Interests 
Photography, design, sports, reading, traveling, learning

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