Iqra Shoaib

Academic

Verbatim text

Iqra Shoaib
+923061211779, ishoaib22@gmail.com
Sector G-8/4,  Islamabad
LinkedIn: https://www.linkedin.com/in/iqra-shoaib-ba5105238/
Education
Master of Business Administration (MBA)
Major :
Marketing
Bachelor of Business Administration (BBA)
Major:
Marketing
Beaconhouse School System
A-levels, Math, Economics, Business
Projects
Dissertation: Influencer content & branded content. Which drives brand loyalty most? With the
mediating role of source credibility, homophily and content quality.
To provide an insight into how different content types are important in driving the loyalty of consumers.
Semester Projects:
FYP (2022)
The Impact of COVID-19 on consumer's motives leading to change in purchase preference.
Business Plan (2021)
As part of an entrepreneurship course, I spearheaded the development of a comprehensive business plan
for an online eatery. This experience honed my abilities in strategic planning, web development, and
multimedia marketing, showcasing my capacity to drive innovative initiatives from conception to completion.
Website designing (2020)
As part of a management information system lab project, I led designing and developing a website tailored
for a photography studio.
Product launching (2018)
I spearheaded a product launching project rooted in psychology principles. Taking inspiration from
behavioural psychology, I conceptualized, produced, directed, and edited an advertisement for a bracelet.
Work Experience
Photography Shoots
2019  – Present
Freelancing (Blogs, Articles)
2019  – 2022
Skills & Tools
Professional Skills
Creative, Adaptable, Leadership, Communication, Team Building, Detail Oriented
Technical Skills
Market Research, Content Writing, Skilled in Microsoft Office (Excel, Word,
PowerPoint), Graphic Designing (Canva), Quantitative Research, SPSS, VN,
Lightroom
Achievements
Asian Management Research Conference (AMRC)
Presented research at the prestigious Asian Management Research Conference (AMRC) hosted by LUMS,
where my work was selected for presentation among esteemed industry professionals and scholars. This
opportunity allowed me to showcase my research findings and engage in meaningful discussions with
peers, further enhancing my knowledge and expertise in the field of management research.
Trainings / Certification
Google Digital Marketing & E-commerce Professional Certificate (Present)
Search Engine Optimization (SEO) with Squarespace (2023)
Getting Started with Power BI Desktop (2023)
Activities
Vice President Sport Guild (2022), Captain of Futsal and Vice-Captain of Volleyball (2022), Media Head for
Farewell (2019), Coordinator in the media team Nascon (2018)
Interests
Photography, design, sports, reading, traveling, learning

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