Muhammad Rafay

Academic

Verbatim text

Muhammad Rafay
+923355112325, mrafaydec@gmail.com
Sector G-6/2, Islamabad
LinkedIn: https://www.linkedin.com/in/muhammad-rafay-nbs2020/
Education
Master of Business Analytics (MS BA) _ CGPA=3.88
Major :
Business Analytics
National University of Sciences and Technology, Islamabad
Bachelor of Business Administration (BBA) _ CGPA = 3.64
Major:
Marketing and Finance
Beaconhouse School System, Islamabad
A-Levels (Pre-Engineering)
Projects
Final Project: Predicting Time Varying Nature of Exchange Rate Using Machine Learning.
To provide an insight of how different econometric and machine learning techniques can be used for predicting
exchange rate of various countries.
Semester Projects:
Creating a car parking program in python (Principles of Programming)
To use various libraries of python such as pandas and numpy to create a parking system in the program
Work Experience
Worked as Business Analyst in Vyro.ai
• Closely monitoring the ROI and ROAS of marketing campaigns on Google Ads, Meta Ads
and Apple Search Ads for 10 plus mobile applications
• Carrying out post-release monitoring for key apps by analyzing relevant KPIs from Firebase
and Google Analytics
• Forecasting expected In-app purchases and ad revenue in accordance with varying
advertisement budget
Jan 2023  –
March 2023
Worked as Digital Marketing Manager in AMK Technologies
• Looked after database management and designed dashboards for identifying key
performance indicators
• Established SEO and Backlinking strategy for improving the company’s website
• Carried out frequent competitors’ analysis for our products and services
• Engaged new clients for AMK Technologies
• Increased client base of AMK technologies from 3 clients to more than 50 clients (2022)
• Performed email marketing and follow ups with current and potential clients
October 2020
– December
Skills & Tools
Professional Skills
Leadership skills, strong communication skills, Team building skills and managing tasks.
Technical Skills
MS Office, Excel, Python, R-Studio, Tableau, Power BI, Looker Studio, SQL
Achievements
I’m in the top 5% candidates of the MS(BA) program at FAST.
Trainings / Certification
Machine Learning Specialization (January 2024)
Marketing Analytics: Setting and Measuring KPIs (May 2023)
Business Intelligence Analyst Course (May 2020)
Google Analytics for Beginners (April 2020)
Activities
Occasional research on machine learning with university faculty
Interests
Playing  cricket, doing photography, and travelling.

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