Haroon Haneef

Academic

Career

Verbatim text

A Qualitative study on the adoption of Virtual Reality {VR) in real estate marketing in Pakistan 
Our Final Year Project explores the use of Virtual Reality (VR) in real estate marketing in Pakistan, 
focusing on its growing role in property sales and customer engagement. We have conducted 
extensive research on industry trends and challenges, particularly in Sales, adoption, technology, 
and accessibility. So far, we have interviewed 20 real estate professionals and buyers to gather 
insights into how VR is being integrated into the market. The findings highlight how VR is being used 
to enhance property tours, streamline sales processes, and improve customer decision-making. 
Companies are leveraging VR to showcase properties remotely, creating a more immersive and 
efficient buying experience. The research also explores the evolving role of technology in real estate 
marketing and its potential to reshape industry practices. Moving forward, we will continue to 
analyze these developments and assess the impact of VR adoption on the market. 
Key Words: Virtual Reality (VR), Real Estate Marketing, Customer Experience (CX), Technology Adoption, 
Property Visualization 
Superviser: Ma'am Sara Khan 
Project By: Shaheer Ahmad(21i-0108) 
Mohid UI Haq(21i-0011) 
Haroon Haneef(21 i-0065) 
Virtual Reality In Real Estate 
Marketing 
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Objectives 
Collect User & Finn Insights 
Assess Impact on Decisions~ 
Identify Challenges 
Evaluate VR's Influence & .Advantage 
Assess VR Costs & Feasibility 
Assess VR's Role in Property Marketing 
&Engagement 
Area of Study: 
Marketing 
Supervisor Name: 
Ma'am Sara Khan 
Group Members: 
Shaheer Ahmad {21i - 0108) 
Mohid UI Haq {21i - 0011) 
Haroon Haneef {21i - 0065) 
FAST NUCES ISLAMABAD CAMPUS