Daniyal Shamsi
FAST
· 2025
Email
daniyal.shamsi@gmail.com
Phone
+923325807739
GitHub
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Academic
Program
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CGPA
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Year
2025
Education
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Address
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DOB
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Daniyal Shamsi
+923325807739, daniyal.shamsi@gmail.com
Phase -IV, Bahria Town, Rawalpindi/Islamabad
Linkedln: https://www.linkedin.com/in/daniyal-shamsi/
Bachelor of Business Administration (BBA)
Major:
Marketing
Headstart School, Islamabad
- Levels {Humanities)
Headstart School, Islamabad
rojects
inal Pro·ect: Sentiment Dynamics in Ride Hailing Services: An Aspect Based Approach to Understanding User Sentiments
Over Time
o implement aspect-based sentiment analysis for examining the impact of essential features (price, driver conduct and
app usability) on customer sentiment in ride hailing services, and to provide recommendations for service improvement
by identifying specific pain points.
Semester Projects
Recruitment and Selection at UFONE- Human Resource Management {HRM) Project
Conducted an HR interview, performed SWOT analysis and documented key insights and recommendations .
FUNKit Co.- Entrepreneurship
Launched a funky sock brand overseeing product development, marketing strategies and sales generation to establish
presence.
Digital Marketing Campaign for Winoche- Digital Marketing
Conducted a digital marketing campaign for Winoche
Maggie Advertisement - Consumer Behavior
Created a new advertisement for Maggie along with repositioning strategies for them.
Research paper: The 'Art of Boycotting' and how the Israel Palestine Conflict has affected customers of Global
Franchises.
Led a research study examining the effect of Israel-Palestine conflict on consumer behavior towards multinational
corporations. Paper accepted in 3 international conferences.
Work Experience
ccount Executive at SBS, Rawalpindi.
March 2024 -June 2024
Marketing Intern at DAO PropTech, Islamabad/Rawalpindi
Jun 2023 - Aug 2023
kills & Tools
trong People skills, adept at time management ensuring efficient task execution, good team
player able to work well in groups and build meaningful relationships.
echnical Skills
MS-Office, MS- Word, MS-PowerPoint, MS Excel, Canva, Adobe Premiere Pro, Adobe
Photoshop.
ctivities
Director Operations FPS (FAST Production Society)
Trainings I Certification
Go. Data: Building Additional Dashboards in PowerBi
nterests
dventure, Networking, Swimming, Football
FAST NUCES ISLAMABAD CAMPUS
AI enrichment
Daniyal Shamsi is a recent BBA Marketing graduate with internship experience in account management and prop-tech marketing. He has demonstrated practical skills through academic projects in sentiment analysis, digital marketing campaigns, and entrepreneurship. His technical toolkit includes MS Office, Canva, and Adobe Creative Suite, supported by Power BI training.
Skills (AI)
["Marketing Strategy", "Digital Marketing", "Sentiment Analysis", "Consumer Behavior", "MS Office", "Canva", "Adobe Photoshop", "Adobe Premiere Pro", "Power BI", "SWOT Analysis", "Project Management", "Content Creation", "Research"]
Status: ai_done
Provenance
Source file: —Created: 1777723999