Laiba Khurram

Academic

Verbatim text

Laiba Khurram
+923115098758, khurramlaiba8@gmail.com
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Judicial Colony, lane 4c, Rawalpindi/Islamabad
Linkedln: www.linkedin.com/in/laibba-khhurram
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Education
Bachelor of Business Administration (BBA)
Major:
[Marketing
OPF Girls College, Islamabad
Pre-Engineering
Presentation Convent Girls Highschool, Islamabad
Matriculation
Projects
~inal Proiect: Influence of Gamification in Hyper-Casual Game Elements on Brand Engagement Through Key
Gamification Features.
To study the impact of gamification in hyper-casual game elements on brand engagement via five selected key
gamification features alongside determining the mediation immersion in the stated relationship.
Semester Projects
Nodus - Idea Fest
Conceptualized and launched a permanent jewelry brand in Islamabad, selling 100+ pieces in a pop-up shop while
managing vendor relations and supply chain logistics.
Research paper: Effect of types of work arrangements on productivity and stress
Written and published internationally
The Global Dentists - Sustainability Audit Report
Developed a sustainability audit report for a local dental clinic.
Heavy Mechanical Complex: "Project Management" - Operational Report
Conducted an operational report for HMC on its Project management department.
Work Experience
Business Development Intern at AIM Digital Technologies, Islamabad.
Jan 2025 - Current
Content Writer at Sharktanklnsights, Islamabad.
Sep 2024 - Current
Owner of Krumbly Delight (Home Based Bakery), Islamabad.
Jun 2023 - Current
League Intern at HBL, Islamabad.
Jun 2024 - Aug 2024
L&D Intern of HBL, Islamabad.
Jul 2023 - Jul 2023
Skills & Tools
Professional Skills
Skilled in marketing and business development, strong team player with good
K:ommunication, content creation and proficient in social media management and
prganization.
Technical Skills
MS-Office, MS- Word, MS-PowerPoint, MS Excel, Canva
Achievements
Successfully managed and grew AIM Digital Technologies' Linked In account to generate leads
Content Writer at SharkTank-lnsights, crafting engaging brand reviews and episode analyses.
Founder & Manager of Krumbly Delight, overseeing marketing, operations, and customer relations
Assisted in designing and editing HBL's official cash management website for improved clarity.
Trainings I Certification
Certification in "Create and Design Digital Products Using Canva" from Coursera
Completed a two-day Power Bl+ Al for Analysis training during HBL League Internship
Activities
Freelance Content Writer & Social Media Manager
'nterests
Content Creation, business development, Event Coordination
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