Ayesha Siddiqa

Academic

Verbatim text

Ayesha Siddiqa
+923345169644, ayeshasiddiqa794@gmail.com
F-11/2, Islamabad
Linkedln: https://www.linkedin.com/in/ayesha siddiqa-79a15927b
Bachelor of Science in Business Analytics (BSBA)
Major:
Business Analytics
Beaconhouse Margalla Campus, Islamabad
- Levels (Business, Accounting, Psychology, Urdu and French)
Beaconhouse School System, Islamabad
0- Levels (Biology, Chemistry and Physics)
rojects
2021-
2018-
2016-
inal Pro'ect: Al-Driven Portfolio Optimization: A Comparative Study of Machine Learning and Traditional
Financial Models.
Developed an Al-driven portfolio optimization model comparing traditional financial methods with machine learning
echniques like Reinforcement Learning & Genetic Algorithm to enhance investment allocation and decision-making.
Semester Projects
Consumer Perception of Antibiotics (Data Structures): Analyzed survey data using statistical techniques to study
consumer behavior.
tudent Warning Predictor (Machine Learning): Built a logistic regression model to predict at-risk students.
tock Market Analysis (Econometrics): Assessed financial trends of 10 companies using ARMA/ARI MA models.
Entrepreneurship Project: Developed a startup with a focus on strategy, market analysis, and finance.
almart Sales Forecasting (Business Data & Text Mining): Forecasted Walmart sales using regression and data
isualization in Python.
irbnb Marketing Analysis (Empowering Organizations with Analytics & Data Visualization): Evaluated Airbnb's
marketing using the 4Ps framework and data visualization.
hesis Research Paper (Methods in Business Research): Analyzed the effects of traditional advertising vs. influencer
marketing on brand image and purchase intentions.
Work Experience
Ul/UX Design Intern at AlphaSquad, Islamabad.
July 2024 - Aug 2024
ontent Creator at Evocative Kindle, Islamabad.
olunteer Teacher at Fareeda Bashir Trust, Islamabad.
kills & Tools
I am adaptable and good at problem-solving, with effective communication, leadership, and
eamwork skills. I can make decisions effectively, resolve conflicts, and handle situations
ith emotional intelligence.
echnical Skills
Power Bl, Python, Machine Learning, MS Excel (solver), Canva, SPSS/EVIEWS, HTML
chievements
Runner up - Entrepreneur Gala (2024)
Presenter at International Business Research Conference, hosted by Western Sydney University, Australia.
Trainings I Certification
ChatGPT Prompt Engineering for Developers, DeepLearning.AI (2024)
Python for Data Science, DataCamp (2023)
French Language DELF A-1, Alliance Franc;aise d'lslamabad (2019)
NAJAA Fareeda Bashir Trust (2018)
ctivities
Information and Coordination Head of Fast Talent Society (September 2022 - May 2023)
NaSCon'23 Officer team FSM Events (2023)
nterests
dventure, Networking, K-pop and Kdrama's
FAST NUCES ISLAMABAD CAMPUS

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