ducation

Academic

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ducation
Dania Malik
+92 332 5554439, dania.malik2002@gmail.com
Phase - 1, DHAI, Rawalpindi/Islamabad
Linkedln: www.linkedin.com/in/dania-malikk
Bachelor of Science (Business Analytics)
Roots IVY International School
- Levels (Mathematics, Business & Urdu)
Roots IVY International School
- Levels (Sciences)
rojects
inal Pro ·ect: Autonomous Sentiment and Feature Extraction from Online Reviews for Product Innovation in the Tech Industry: A Focus
n Fintech Apps
Fin Tech sector, while evaluating the influence of Explainable Al (XAI) in enhancing trust and interpretability of sentiment analysis models.
Semester Projects
tock Market Analysis & Time Series Modeling
Conducted econometric analysis on stock market data using regression modeling, WLS, and ARMA forecasting to improve predictive accuracy
nd market insights
utomated Resume Screening System
Developed an Al-powered resume screening system using logistic regression and TF-IDF, automating candidate selection with 99% accuracy
nd improving recruitment efficiency.
ales & Inventory Management System
Designed and implemented a database-driven retail management system with a PHP-MySQL interface, optimizing order processing, inventory
racking, and sales reporting
Effectiveness of Online Marketing
Led a data-driven study on online marketing's impact on sales using survey research, Chi-Square analysis, and statistical inference to highlight
its role in revenue growth and brand visibility.
Market Relaunch Strategy for Igloo Ice Cream
Conducted market analysis and developed a strategic marketing plan for Igloo, focusing on segmentation, branding, and distribution to
enhance market positioning and customer loyalty.
Work Experience
Customer Relations & Order Management Associate at Inspire Me, Islamabad.
-Executed a marketing campaign, boosting platform reach through strategic postings.
-Analyzed engagement metrics to refine future social media strategies.
raphics and Social Media Associate at Kind Theory, online.
-Enhanced lnstagram content, driving audience growth and engagement.
-Managed orders and provided exceptional customer support.
ales (F&B) Intern at Nestle, Islamabad.
-Analyzed lSOK+ sales records using Excel and Power Bl.
-Identified sales trends, informing strategic business decisions.
Creative Content Associate of SKHAWET Foundation, Rawalpindi.
-Developed data-driven campaigns and managed media assets.
-Produced high-quality visual content, enhancing brand visibility.
kills & Tools
Mar 2021- Jan 2023
Sep 2023 - Present
Jul 2024 - Aug 2024
Oct 2024 - Present
trong analytical skills, effective communicator, collaborative team player, proficient in strategic planning
nd project management, focused on problem-solving and workflow optimization.
echnical Skills
Power Bl, Python, MySQL, SPSS, Excel, PHP, XAMPP, Predictive & Social Media Analytics.
chievements: Dean's List Spring 2022
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