Amber Naqvi
FAST
· 2026
·
22I-1498
Email
—
Phone
—
LinkedIn
—
GitHub
—
Academic
Program
MBA
CGPA
—
Year
2026
Education
School of Management
Address
—
DOB
—
Career
Current role
—
Target role
—
Skills
Qualitative Methods, Questionnaire Design, Data Analysis
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
The Impact of Chatbot Adoption on Customer Satisfaction and Customer Trust Chatbot is one of the latest extensions of AI and thus has been the talk of the town for quite a while now. Starting with simpler versions now chatbots have been modified to talk to humans with emotion and language adoptively among many other features. Because of its effectiveness, many businesses have started using chatbots to replace their human resource in the CSR department. This study aims to help such businesses that have adopted this technology or are planning to adopt it, by assessing how much of an impact chatbot adoption has on customer satisfaction and trust and if it is the right choice, especially for Pakistani clientele. Using qualitative methods, a questionnaire will be distributed to the people who have engaged with the chatbot and their experience with it will be collected to analyze if this technology lives up to its expectations. Area of Study: Marketing Supervisor Name: Ms. Sarah Khan Student Name: Amber Naqvi (22I-1498)
AI enrichment
Amber Naqvi is an MBA student specializing in Marketing, currently conducting qualitative research on the impact of chatbot adoption on customer satisfaction and trust. Her study focuses on the Pakistani market and utilizes questionnaires to gather data from users who have engaged with chatbot services.
Skills (AI)
["Market Research", "Qualitative Analysis", "Customer Satisfaction Analysis", "Survey Design", "Marketing Strategy", "AI Application in Business"]
Status: ai_done