Ghazi Abbas

Academic

Career

Verbatim text

A Qualitative study of The Impact of Financial knowledge on 
Digital Investment: Exploring the mediating role of fintech 
adoption and moderating effects of perceived ease of use and 
perceived trust.  
 
Individuals have different thought regarding digital investment.  The objective of this 
research is to uncover the complex correlation between financial knowledge and digital 
investment. Additionally, the objective is to examine the impact of financial literacy on 
individuals' investment choices. Furthermore, it is important to examine the impact of the 
perceived utility of financial technology (fintech) and artificial intelligence (AI) on the digital 
investment ecosystem. Additionally, it is crucial to explore how fintech adoption plays a 
role in mediating these effects. The combination of these components increases the 
intricacy of digital investment choices. The interplay between technology, knowledge, and 
investment practices has become increasingly complicated and meaningful in the current 
financial landscape. This research endeavor aims to uncover the mediating role of fintech 
adoption by examining the intricate connections between knowledge of financial services, 
understanding of artificial intelligence (AI), intention to use AI, and digital investment. The 
findings of this thesis will offer valuable insights into the subject. The objective of the study 
is to investigate the impact of individuals' understanding of financial services and artificial 
intelligence (AI), as well as their willingness to utilize AI, on their engagement in digital 
investing activities. This study aims to provide investors, policymakers, and financial 
institutions with a comprehensive understanding of how various factors collectively impact 
investment decisions in the digital asset industry. It seeks to achieve this by conducting an 
in-depth analysis and evaluation of these elements, thereby enabling stakeholders to 
navigate the digital investment landscape more effectively.  
 
 
 
 
 
 
 
 
 
 
 
 
Area of Study: 
Finance 
Supervisor Name: 
Dr. Akhtar 
Group Members:  
Ghazi Abbas (i22 - 1493)

AI enrichment