MARIUM AHMAD

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
MARIUM AHMAD
0323 922 6060
MARIUM.NAB@GMAIL.COM
Field Of Interest : Marketing
Date Of Birth : January 14,
City Available : Karachi
SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 2.67 (81.09%)
A level 2006 The Lyceum School, Karachi 1 A, 2B, 1C
O level 2004 St. Josephs Convent School, Karachi 4 A's, 6B's
ACADEMIC ACHIEVEMENTS
Achieved 97th percentile in Economics in O' level
ELECTIVE COURSES
Brand Management, Advertising*, Consumer Behavior, Retail*
* In Process
WORK EXPERIENCE
June 2008 - Aug 2008 : 4 week internship at Nabsons Pakistan- Consumer Product Manager department
June 2007 - Aug 2007 : 4 week internship at FIMCO hospitality services –assistant to Project Manager
June 2007 - Aug 2007 : 4 week internship at Nabsons Pakistan- HR department
MAJOR TERM PAPERS / REPORTS / PROJECTS
Brand Audit conducted for Lux soap: An in-depth study of the brand Lux and its global and local effectiveness in the light of Marketing Communications (December 2009)
Study of a local wholesale market-'Jodia Bazar'- a first of its kind report on the dynamics of a local wholesale market, in the light of the marketing issues in Pakistan, and the wholesale markets in developing countries (December 2009)
Corporate Social Responsibility: A Study of HSBC Credit Cards in Pakistan: the role of banks (HSBC specific) in the shifting paradigm of corporate social responsibility. (November 2008)
Women's Development and Gender Equality: The Obstacles Faced by Pakistan: an analysis of progressive development of rural women in Pakistan in the light of Millennium Development Goals (December 2008)
Analysis of Pakistan's Dairy Sector: an in depth analysis of Pakistan's Dairy Sector and its international competitiveness in the global dairy market (May 2008)
EXTRA-CURRICULAR ACTIVITIES
Coordinator IBA Entrepreneurial Society; drafted the first societal structure to establish it as a separate entity
Manager Guest Relations Committee for Conference: IMF and the Pakistan Economy, 2009
Chaired Seminar: The Future is Not What it Seems to Be facilitated by Nadeem Chawhan, 2008
Initiated and executed the first IBA Self-sustaining Book Bank, 2008
Executive Member IBA Student Orientation Committee, 2008
Member of Editorial Board Lyceum Yearbook, The Oracle, 2006
Member of Student Counsel St Joseph's Convent School, 2004
Designed and developed alma mater website http://www.sjc.edu.pk, 2005
National Inter-Action Certificate Award Scheme (NICAS) for Microsoft Office, 2004
SKILLS AND INTERESTS
Skills in Advance MS Office, Dreamweaver and Microsoft FrontPage
Aptitude for leadership, initiating and debating
Keen interest in Entrepreneurship and Business Development
Interest in Human Resource Training and Development
Interested in writing, and reading fictional and non-fictional material; especial interest in literature
Interested in dancing, and swimming
101