MARIUM IFTIKHAR

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10

MARIUM IFTIKHAR
0213-5823019, 0321-2558468
MARIUM_IFTIKHAR@HOTMAIL.COM

Field Of Interest : Marketing
Date Of Birth : January 18, 1988
City Available : Karachi

SCHOLASTICS
Qualification | Year | Institution | Grade / GPA
BBA | 2010 | Institute of Business Administration, Karachi | 3.21 (86.42 %)
A level | 2006 | Saint Patrick's High School, Karachi | 3As 1B
O level | 2004 | The City School, Karachi | 3 As 6Bs

ACADEMIC ACHIEVEMENTS
Won third position in P&G Business Launch competition, 2010
Achieved a Silver Medal in A-level for Sociology and Literature in English at Saint Patrick's High School

ELECTIVE COURSES
Brand Management, Consumer Behavior, Sales Management*, Advertising*, Analysis of Financial Statements*
*In process

WORK EXPERIENCE
May 2009 - July 2009 : 6 week internship at Tapal Tea Pvt. Ltd - Marketing department
June 2008 - Aug 2008 : 8 week internship at Colgate-Palmolive Pakistan Ltd - Marketing department

MAJOR TERM PAPERS / REPORTS / PROJECTS
Developed brand strategy paper for Tapal Corporate and developed improved touch points including corporate website, Tapal newsletter and employee orientation brochure
Designed and conducted market research for Colgate-Palmolive Pakistan to identify the top 4 companies with most effective distribution and merchandising in different sections of Karachi
Analyzed and developed a video presentation on the book "The New Positioning" by Jack Trout
Conducted market research to track brand health of Tapal Danedar
Analyzed the financial statements of Nishat Mills Ltd.
Studied the emerging trends and marketing issues within the Advertising Industry of Pakistan
Wrote a report analyzing the Grameen Microfinance Model as a solution towards women development in Pakistan

EXTRA-CURRICULAR ACTIVITIES
Manager Literary Society, IBA, 2009-2010
Director and organizer of musical play 'Wicked', IBA, 2010
Key Organizer, Brand Pakistan Competition 'Pehchaan', IBA Social Sciences Society, 2010
Chief Organizer, Mushaira 'Aik shaam Urdu kay Naam', IBA, 2009
Director of the musical play 'My Fair Lady', IBA, 2009
Event Manager, Talking Pictures, IBA, 2009
Event Manager, IBA Carnival, 2009
Corporate Relations Manager, IBA Alumni Society, 2008-09
Executive Council Member, IBA Social Sciences Society, 2008-2009
Head Girl, The City School, 2004
Deputy Head Girl, The City School, 2003
Community service at Darul Sukun, Merryville (Old Home), Edhi Home, etc

SKILLS AND INTERESTS
Enjoy social service and volunteering at organizations such as Darul Sukun
Interested in dramatics and enjoy directing plays
Interested in English Literature and reading