MARIUM WAQAR

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
MARIUM WAQAR
0213-5850489, 0332-3229673
W_MARIUM@HOTMAIL.COM
Field Of Interest : Marketing
Date Of Birth : October 17,1988
City Available : Karachi

SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 2.9 (81.73%)
A level 2006 The Lyceum School, Karachi 3Bs
O level 2004 The City School, Darakshan Campus, Karachi 2 As 6Bs

ELECTIVE COURSES
Brand Management, International Marketing, Advertising*, Consumer Behavior*, International Relations, Sociology, Media management, Personal selling
* In Process

WORK EXPERIENCE
June 2009 - July 2009 : Interned at Johnson & Johnson's,
Jan 2009 - May 2009 : Worked on a research project for Johnson's Baby.

MAJOR TERM PAPERS / REPORTS / PROJECTS
Prepared a video presentation on Brand Based Communication for the course Brand Management, 2009.
Prepared a market research report on the Below-the-Line Promotion Activity of Johnson & Johnson, 2009.
Prepared a report on the various stages of the production process at Glaxo Smith Kline (GSK), 2009.
Made a research report, analyzing the growing level of consumerism in the society and the marketing techniques that promote consumerism in Pakistan, in 2008.
Worked on a report on United Bank Limited (UBL); highlighting the Organization's behaviour, structure and management principles operating there, in 2008
Worked on a report on the Cement Sector of Pakistan; analysing its current and future trends and identifying its strengths and weaknesses, etc. by taking in depth interviews and financial report analysis of the 5 market leading firms, in 2008.

EXTRA-CURRICULAR ACTIVITIES
Venue Manager, in the Annual Marketing Club Conference “Brandorama”, March 2010.
Participated in the IBA Leadership Conference, 2010.
Member of IBA Marketing Club 2009-2010.
Treasurer, in the seminar titled “Surviving the Turbulent Corporate World” 2009
Creative Team Leader of the English Literary Society at IBA, 2008-2009
Registrations Manager, E-Marketing Seminar 2008
Publications team member in the seminar on Banc Assurance 2007
Corporate Affairs team member in the seminar on Brand Repositioning 2006
Executive Councillor of the IBA Girls Sports Society.
Event Organizing Committee at the Dawn Newspaper Lifestyles Exhibition, 2008.
Event Organizing Committee at the Dawn Newspaper Education Exhibition, 2008.
Arena Team member of the Event Organizing Committee at the Dawn Newspaper Aurora Awards of 2007.

SKILLS AND INTERESTS
Event Organization, Sports, Reading, Shopping, Traveling