MEHWISH FATIMA

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
MEHWISH FATIMA
0213-4618836, 0321-2232354
MEHWISH.FATIMA@GMAIL.COM
Field Of Interest : Marketing, Sales
Date Of Birth : September 28, 1987
City Available : Karachi
SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 3.64 (90.26%)
A level 2006 St. Patrick’s High School, Karachi 3Bs
O level 2004 Happy Home School, Karachi 8As 3Bs
ACADEMIC ACHIEVEMENTS
Position Holder in 3 semesters of BBA
Highest GPA in entire batch in first semester of BBA
Gold Medal in A’ level for Accounting
Award of Distinction for being the Head Girl in O’ level
Position holder throughout school life
ELECTIVE COURSES
Brand Management, Consumer Behavior, Advertising*, Sales Management*, Analysis of Financial Statements*
*In process
WORK EXPERIENCE
Oct 2009 - to date : working as Teaching Assistant at IBA – Dept. of Management
July 2009 - Aug 2009 : 6 week of Internship at Engro Foods Limited – Marketing Department
June 2009 - July 2009 : 4 week of Internhip at Dadex Eternit Limited – Sales and Marketing Department
June 2008 - July 2008 : 8 week of Internship at Dadex Eternit Limited – Sales and Marketing Department
Jan 2009 - Mar 2009 : worked for 3 months at Business Recorder Newspaper as Freelance Researcher
Jun 2007- July 2007 : 6 week of Internship at BearingPoint, Inc. – Financial Services Group
Aug 2005 : 4 week of Internship at ABN AMRO Bank – Consumer Risk Management Department
Dec 2004 - Jan 2005 : 6 week of Internship at Faysal Bank – Finance and Corporate Banking Group
MAJOR TERM PAPERS / REPORTS / PROJECTS
Prepared a research video on The New Positioning for Brand Management
Researched and prepared presentations on Website Development and PR strategies for Engro Foods Ltd.
Conducted research for Olper’s bundle testing, back checking & FGDs and Market Visits for Owsum
Formulated and conducted research study on Brand Health Tracking of Tapal Danedar
Researched and analyzed the strengths, weaknesses and selling style of sales personnel at Dadex Eternit
Studied the Ten Strategic Decision Areas of BM for Productions & Operations Management
Researched and prepared a report on CSR: hope Vs hype, a case for Pakistan
EXTRA-CURRICULAR ACTIVITIES
Publications and Communications Manager, Brandorama, IBA, 2010
Class representative, IBA, 2009-2010
Chief Organizer, Talking Pictures, IBA, 2009
Manager, English Literary Society, IBA, 2009
Creative Manager, Carnival, IBA, 2009
Creative Manager, Alumni Society, IBA, 2009
Executive Council Member, Library Society, IBA, 2009
Corporate Affairs Manager, E-Marketing: Global Interactivity Seminar, IBA, 2008
Operations Manager, Talentopia, IBA, 2007
Editorial Board Memembr, E-Newsletter, IBA, 2008
SKILLS AND INTERESTS
Event management, freelance writing, reading and watching movies