M. ALI BABAR USMANI

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
M. ALI BABAR USMANI
0213-4818930, 0333-2372361
BABAR.USMANI@KHI.IBA.EDU.PK
BABAR_USMANI@YAHOO.COM
Field Of Interest : Marketing/Sales
Date Of Birth : March 15, 1987
City Available : Karachi
SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 2.81 (82.10%)
A level 2006 Foundation Public School, Karachi 1A 3Bs
O level 2004 St Paul's English High School, Karachi 4As 5Bs
ACADEMIC ACHIEVEMENTS
Secured 2nd position in 2004 GCE O level Commerce Examinations in St Paul's
The 1st group in IBA Brand Management course to have presented on Modern trade. Now is used as course work
ELECTIVE COURSES
Brand Management, Sales Management, Media Management*, Industrial Marketing*, Dynamics of Distribution & Logistics*
*In Process
WORK EXPERIENCE
June 2009 - Aug 2009 : 6 week internship at Indus Motors Corporation- Toyota – Corporate Planning
June 2008 - July 2008 : 6 week internship at Habib Oil Mills- HOM – Brands and Trade Marketing
MAJOR TERM PAPERS / REPORTS / PROJECTS
As part of Brand Management Course work presented on Modern Trade: The Changing Retail Landscape
Analyzed the Sales function at Philip Morris
Marketing Issues Case Analysis on Engro Foods & Nestle
Analysis of Pakistani Industries presented the research report on the “Tobacco Industry of Pakistan”.
Marketing report on “Consumer Buying Behavior of Shampoo Category in Makro”
Research report on “Recall and Recognition of Tapal and Lipton Green Tea Campaigns”.
Studied the Supply Chain Function at Unilever
For Media Management course work studied the “Media Buying Habits in Pakistan”
Research Report on the “Production Design and Capacity Planning at Habib Oils”.
Presented the case models of the “Newly Industrialized Economies (NIEs) and their Development Planning”.
EXTRA-CURRICULAR ACTIVITIES
Manager Sports Society ESF-IBA
Organized IBA Vs LUMS Sports Event 08-09 at LUMS.
Captain Tennis Team IBA
Member Cricket Team IBA, FPS A-level and St. Paul's.
Research Member at The Faculty of Marketing,, IBA
Member Seminar Society and Conference Society, IBA.
Part of the Marketing Team of the IBA Conference 2009 Economy of Pakistan and the Role of IMF
Member Literary Society St. Paul's English High School.
Narrated in IBA play “And The Lamp Went Out”.
SKILLS AND INTERESTS
Proficiency in French. Eleve de Alliance Francaise Karachi
Attended Martin Lindstrom’s Brand Sense Symposium on Buyology: “Truth and Lies about Why We Buy”
Executed “Awareness Campaign for Marketing and Brand books at IBA”.
Free-lance writer and Aptitude Test Instructor
Play Tennis at Pavilion End Club and KMC Sports Complex. Member of Sindh Tennis Association.
Closely follow Formula 1 and the ATP World Tennis Tour
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