YOUSRA TAJ

Academic

Career

Verbatim text

YOUSRA TAJ
0342-2386160
Y_TAJ@HOTMAIL.COM
Field Of Interest : Marketing
Date Of Birth : May 27, 1985
City Available : Karachi

SCHOLASTICS
Qualification  Year  Institution  Grade / GPA
BBA  2010  Institute of Business Administration, Karachi  3.11 (85%)
A level  2006  Saint Patrick's High School, Karachi  1A, 1B, 1C
O level  2002  Saint Michael's Convent School, Karachi  5 As 1B 3Cs

ELECTIVE COURSES
Brand Management, Consumer Behavior, Advertising, Sales Management

WORK EXPERIENCE
Summer 2009 : Telenor Pakistan
Interned at the Sales & Distribution Department
Prepared a Sales Trend Analysis (789 activations) of the franchises in the region
Worked on the nationwide 'Forms Uploading Project' in coordination with Pakistan Telecom Authority
Worked on the comment cards project/feedback analysis
Simultaneously prepared a float of Stock Analysis & disbursement of commissions data
Summer 2008 : Standard Chartered Bank
Interned at Banc Assurance & Loyalty Department – Lending
Conducted Industry Analysis of Banca Assurance Products and a
Prepared a "Training Manual" for the Customer Care department personnel.
Summer 2007 : Inspire Education and Information System
Course Instructor
Preparations for the Aptitude Test of IBA/CBM/SZABIST/AMI, GMAT/SAT, and the 'O' & 'A' level.
Summer 2005 : Global Education Foundation
Interned as a Test Centre Administrator
Worked in collaboration with the Malaysian head office, while single handedly controlling operations.
Administered authorization, entrance, registration and other procedures employed for applicants.

MAJOR TERM PAPERS / REPORTS / PROJECTS
Analysis of the Tobacco Industry of Pakistan.
Report on 'Pizza Kingg' in Methods of Business Research
Comprehensive Marketing Plan for Café L'Amore in 'Principles of Marketing'
Report on Testimonial Branding in 'Brand Management'
Presentation on 'Bottom of the Pyramid/Rural Marketing' in Marketing Issues of Pakistan
Prepared ratio analysis of financial statements of three textile firms for Business Finance

EXTRA-CURRICULAR ACTIVITIES
Served as Chief Cluster Facilitator/Team Leader at the 'IBA Leadership Conference 2010'
Assistant Manager of the "Dramatics Society", 2009
Member of school's & university's social work society, helped organize fun-days for deprived children, charity shows, fundraisers etc. Collaborated with an NGO in teaching at 'ghost' schools.
Represented school and won laurels at inter-schools, inter-regional sports tournaments. Been awarded Best Sports Woman, Best Player of the Tournament & Best Athlete Awards several times.
Organizer of Movie Shows at Royal Rodale under a successful & profitable 'Cinema Chalo' campaign.

SKILLS AND INTERESTS
Take special interest in sports, writing poetry, singing & listening to different genres of music.
Take keen interest in issues of national/international consequence, especially marketing issues.