AATIKA AHMED

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10

AATIKA AHMED
0213-4578826, 0312-4494444
AATIKA.AHMED@KHI.IBA.EDU.PK

Field Of Interest : Marketing
Date Of Birth : Jan 01, 1986
City Available : Karachi

SCHOLASTICS
Qualification	Year	Institution	Grade / GPA
BBA	2010	Institute of Business Administration, Karachi	2.55 (78.49%)
A level	2006	SouthShore, Karachi	1A 1B 1C
O level	2003	The C.A.S School	4A 3B 1C

ACADEMIC ACHIEVEMENTS
Attained the academic achievement award in Psychology and Economics
Was on the honor roll in O'level.

ELECTIVE COURSES
Brand Management, Consumer Behavior, Sales Management*, Advertising*
* In Process

WORK EXPERIENCE
June 2009 - July 2009 : 6 week internship at Pak MediaCom. Consulting and planning department

MAJOR TERM PAPERS / REPORTS / PROJECTS
Business plan on retailing Noritake in Pakistan
Field Research on the show 'Late Night with Begum Nawazish Ali' for Aaj TV.
Researched on the power sector of Pakistan.
Monetary and Fiscal Policy of Pakistan
Brand Gap
Analytical report on Fertilizer sector of Pakistan
Pricing strategies of FMCGs, industrial products and services
Created a business plan for an on-line boutique 'Sparks Will Fly'
Nestle controversy breast milk substitute controversy
Regulation of the financial sector.

EXTRA-CURRICULAR ACTIVITIES
Member of Social society, 2008 – 2009
Helped organize IBA events like Annual Dinner, Prize distribution ceremony – 2009
Organized “the cupid” stall for IBA’s annual Mela 2007-2009
Member of Go green Society, IBA, 2008-2009
Member of Cafeteria society, IBA, 2008 – 2009
60 hrs internship at LRBT, Kharadar Hospital and IDA Rieu.
Acted in 2 plays for television 2004 – 2005

SKILLS AND INTERESTS
Interested in reading reality based novels
Proficient in MS PowerPoint and word.