ALI KHURSHID AHMED

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
ALI KHURSHID AHMED
0213-5889986, 0333-2169582
ALIKHURSHID@GMAIL.COM
Field Of Interest : Marketing
Date Of Birth : November 14, 1987
City Available : Karachi
SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 3.03 (84.47%)
A level 2006 The Lyceum School, Karachi 2As 2Bs
O level 2004 Saint Michael's Convent School, Karachi 5As 5Bs
ACADEMIC ACHIEVEMENTS
Secured and maintained 25% scholarship at the Lyceum School (2004-2006)
ELECTIVE COURSES
Brand Management, Consumer Behavior, Personal Selling*, Advertising*
*In process
WORK EXPERIENCE
Jun 2009 - Aug 2009 : 12 week internship at Procter and Gamble Pakistan - Brands Function
Nov 2006 - Dec 2009 : Owner and Manager of Heuristic Arts event and talent management company
Oct 2006 - Nov 2006 : Public Speaking Coach at Jinnah University College
MAJOR TERM PAPERS / REPORTS / PROJECTS
Researched and analyzed the causes of declining sales of EBM Sandwich Biscuits
Conducted a competitive analysis of the Pakistani Dairy Industry as per the Porter Model
Compared the performance of Jodia Bazaar to commodity markets of other developing countries
Wrote a paper reviewing the energy crisis in Pakistan
Prepared a report analyzing the role of corporate social responsibility in HSBC
Created a video to explain concepts of sensory branding from the book Brand Sense
Developed a case study on PSO to help understand core organizational behavior concepts
EXTRA-CURRICULAR ACTIVITIES
Member Governing Body Leadership Conference, IBA, 2010
General Secretary Effective Advertising – the Pakistani Context Seminar, IBA, 2009
Master of Ceremonies Annual Dinner, IBA, 2008
Participated in a Workshop on Self Leadership and Team Building Skills, 2008
Marketing Manager SMEs: An Impetus to Growth Seminar, IBA, 2008
General Secretary Leadership Conference, IBA, 2008
Creative Manager Branding Unveiled Seminar, IBA, 2008
Member Student Council, The Lyceum School, 2006
Winner of Award for Excellence in Debating, The Lyceum School, 2006
Winner of Best Diplomacy Award, LUMS Model United Nations Conference, 2004
SKILLS AND INTERESTS
Able to interact comfortably with people from diverse cultural and social backgrounds
Enjoy graphics design and photography
Interested in public speaking, creative writing, and in reading books
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