ALINA TAHIR

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
ALINA TAHIR
0213-5840597, 0333-3957668
ALINATAHIR.4@GMAIL.COM
Field Of Interest : Marketing
Date Of Birth : August 22, 1988
City Available : Karachi
SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 3.06 (84.78%)
Intermediate 2006 Defence College for Women, Karachi A (78%)
Matriculation 2004 Mama Parsi Girls' Secondary School, Karachi A (85%)
ELECTIVE COURSES
Brand Management, Consumer Behavior, Customer Relationship Management, Supply Chain Management, Enterprise Resource Planning*, Advertising*, Sales Management*
*In process
WORK EXPERIENCE
June 2009 - Jul 2009 : 6 week internship at Engro Foods Limited- Supply Chain Department.
June 2008 - Jul 2008 : 6 week internship at Standard Chartered Bank- Capital Markets Department.
Jul 2007 - Jul 2007 : 4 week internship at New Jubilee Life Insurance- Marketing Department.
MAJOR TERM PAPERS / REPORTS / PROJECTS
Third semester: Introduction to Marketing project. Created a product of our own called “The Prestige” - a makeover center, and advertised it using different tools of marketing.
Fifth Semester: data warehouse project developed an entire data warehouse for a brokerage firm using KSE data for the past 5 years.
Fifth Semester: Decision support system project, worked on the identification of the spam mail using tools like Neural Network, Decision Trees and software’s like KNIME and WEKA.
Fifth Semester: Methods of Business Research project completed a survey on SME’s and what factors affect the efficiency of the small firms in Karachi.
Customer Relationship Management project: designed a complete database for the marketing department of IBA's Centre of Executive Education (CEE)
Brand Management project: Studied the positioning of Gucci as a brand in depth and made a video using Windows Movie Maker
EXTRA-CURRICULAR ACTIVITIES
Free lance writer since the last 2 years
An active member of the public speaking society, alumni society, social society in IBA
Elected as the manager of Dramatics Society in the year 2008-2009
Organized a play IBA “God Father Recruits”, a comedy play for the students. Also organized a play about Drug Abuse for UNAP seminar about drug awareness program
Organized International Conference on Information and Communication Technology in the year 2008 and 2009
Elected as the Council Member- House Prefect of my house in class 10th
During life I was an active member of the drama club and the sports society. I have won many inter school throw ball competitions
SKILLS AND INTERESTS
Interested in reading, watching movies
Interested in music
Interested in playing throw ball and badminton
A very fast learner and a keen observer
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