ANUM SHAHEEN

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
ANUM SHAHEEN
0213-452-1733, 0333-236-2661
ANUM.SHAHIN@GMAIL.COM
Field Of Interest : Marketing
Date Of Birth : March 10, 1988
City Available : Karachi

SCHOLASTICS
Qualification    Year    Institution    Grade / GPA
BBA    2010    Institute of Business Administration, Karachi    2.88 (83.02%)
A level    2006    The Lyceum School, Karachi    1A 2Bs
O level    2004    Foundation Public School, Karachi    4 As 5Bs

ACADEMIC ACHIEVEMENTS
Earned a merit based scholarship to the IBA BBA Honor program 2006 - 2010

ELECTIVE COURSES
Consumer Behavior, Brand Management, Advertising*, Personal Selling*, Retailing*
*In process

WORK EXPERIENCE
June 2009 - July 2009 : 6 week internship at ICI Pakistan Ltd.- Chemicals Division – Marketing and Business Development
July 2009 – Aug 2009 : 4 week internship at Faysal Bank – Product Development and Payment Solutions Department

MAJOR TERM PAPERS / REPORTS / PROJECTS
Conducted exploratory market research on causes of declining sales of one of English Biscuit Manufacturers product lines
Analyzed the performance of Jodia Bazaar and compared it to the performance of wholesale commodity markets in other developing countries
Prepared a report analyzing the role of CSR in the banking services offered by HSBC
Conducted a competitive analysis of the Pakistani dairy industry
Developed a case study on Pakistan State Oil to help understand the dynamics of organizational behavior
Created a multimedia project on the principles of “Brand Sense” by Martin Lindstrom
Wrote a paper reviewing the energy crisis afflicting Pakistan

EXTRA-CURRICULAR ACTIVITIES
Creative Coordinator – Pehchaan Brand Pakistan Event 2010
Publications Coordinator for Creative Team – IBA Leadership Conference 2010
Volunteered to develop Consumer Confidence Index for Pakistan with NetPace Research Agency, 2009
Participant “Branding 2.0 – Buy.Ology” – A Brand Workshop by Martin Lindstrom
Member Executive Council IBA Publications Society 2008-2009
Member IBA Entrepreneurship Society 2008 - 2009
Member Creative Team IBA Social Events Society 2008

SKILLS AND INTERESTS
Keen interest in current affairs, and world events
Interests include reading, sketching and travelling
Able to interact comfortably with people from diverse cultural and social backgrounds