AYESHA SALEEM

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10

AYESHA SALEEM
0213-4965352, 0333-3617542
AYESHA-SALEEM@LIVE.COM

Field Of Interest : Marketing / HR
Date Of Birth : August 28, 1987
City Available : Karachi

SCHOLASTICS
Qualification	Year	Institution	Grade / GPA
BBA	2010	Institute of Business Administration, Karachi	3.03 (84.28%)
Intermediate	2006	Aga Khan Higher Secondary School, Karachi	A (78%)
O level	2004	Saint Joseph's Convent School, Karachi	3 As 4Bs

ACADEMIC ACHIEVEMENTS
Earned a merit-based scholarship at IBA, for being among the top 50% of students

ELECTIVE COURSES
Brand Management, Consumer Behavior, Advertising*, International Marketing*, Retailing*
*In process

WORK EXPERIENCE
June 2006 - present : Senior Verbal instructor of aptitude preparatory classes at Anees Hussain
June 2009 - July 2009 : 8 week internship at Standard Chartered Bank, Pakistan Ltd - HR department
June 2005 - July 2005 : 6 week internship at Aga Khan Education Services Pakistan – Curriculum Development

MAJOR TERM PAPERS / REPORTS / PROJECTS
Analyzed the branding strategies of Super Brands (Apple, Telenor, EBM)
Conducted a market research for Engro Foods Ltd to analyze the market potential for flavoured milk
Assessed the competitiveness of Pakistan’s Pharmaceutical Industry
Analyzed Pakistani Telecom Sector’s ATL campaigns for ethics vs. Consumerism
Prepared a report on Sufism
Developed a marketing plan for Crest toothpaste’s launch in Sri Lanka in International Marketing elective

EXTRA-CURRICULAR ACTIVITIES
Group Leader (Cluster Facilitator) at IBA’s LeadershOp Conference, 2010
Manager Corporate Affairs at IBA’s first Marketing Conference Brandorama, 2010
Manager Guest Relations at IBA’s first Brand Pakistan Competion, Pehchaan, 2010
Organizer of IBA’s first HR Summit, 2010
Represented IBA at the CIEEE conference at Marriot Karachi, 2009
Coordinator, Public Speaking Society, 2008-2009
Declared an Outstanding delegate at LUMUN, held at LUMS, 2008
Head of recital group: Seminar on ‘Hafiz and Goethe’ at IBA, 2007
First prize at IBA Debate Contest, 2007
Head Prefect at AKHSS, 2004-2005
Leader, Finance Committee and Panellist, Seminar on “Media Biases”, 2004
Peer Educator and Head of Peer Creative Unit for HELP (Health Educational Learning Programme), 2003
Captain, Throw ball team and Lead Vocalist, school choir, 2001

SKILLS AND INTERESTS
Reading, counselling students and listening to music
Strong communication and writing skills; proficient at English and Urdu
NICAS, Ms. Office certified user

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