BUSHRA ALI

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
BUSHRA ALI
021-35242727, 0323-2842874
BUSHRA.ALEE@GMAIL.COM
Field Of Interest : Marketing
Date Of Birth : October 13, 1987
City Available : Karachi
SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 3.77 (91.90%)
Alevel 2006 The City School 4 As
Olevel 2004 The City School 9 As
ACADEMIC ACHIEVEMENTS
Achieved 1st position in class from semester I – VII at IBA
100% Merit- based Japanese based scholarship awarded by Higher Education Commission for BBA Program
100% Merit- based scholarship awarded by the City School for GCE Advanced Level
ELECTIVE COURSES
Brand Management, Consumer Behavior, Advertising*, Media Management*, Retailing*
*In process
WORK EXPERIENCE
June 2009 - Sep 2009 : 12 week internship at Proctor and Gamble – Consumer & Market Knowledge
June 2008 – Aug 2008 : 6 week internship at JWT – Client Service Department
June 2007 – Aug 2007 : 6 week internship at PSO – Non-Fuel Retail & T&OD Department
2003 – 2007 : Worked as part time private teacher
MAJOR TERM PAPERS / REPORTS / PROJECTS
Conducted a consumer usage and attitude study for Dettol soap
Analyzed and compared the marketing challenges faced by Walls and Igloo
Developed a presentation on the live cases of Superbrands in Pakistan and abroad
Prepared a marketing plan for Jila’s bakery goods
Analyzed the issues with National Health Policy of Pakistan
EXTRA-CURRICULAR ACTIVITIES
Vice President, Brandorama 10, first ever Annual Marketing Conference of IBA, 2010
Initiator of Brandworks, as coordinator of IBA Marketing Club, 2010
CEO of team at Invent – the Entrepreneurial Challenge (ongoing), 2010
Student Delegate from Pakistan to National University of Singapore program on Entrepreneurship, 2009
Vice President, Seminar on Effective Advertising – the Pakistani Context, 2009
Chief Organizer, Public Speaking Workshop A Rendezvous with Sidra Iqbal, IBA, 2009
Publication Manager, IBA National Documentary Competition, 2009
Event Coordinator and volunteer at The Accel School Annual Graduation Ceremony, 2008
Organizer, Marketing Speaker Sessions, IBA, 2008
Member Publications and Corporate Affairs team, IBA Farewell Dinner, 2008
Journalist, IBA Publications Society, 2006-2007
Winner of Bilingual Debate Contest, Agha Khan Higher Secondary School, 2003
Parliamentary debater, The City School Annual Network Debates, 2002-2005
Selected among 10 best speakers of Pakistan by English Speaking Union of Pakistan, 2004
Team leader and winner, Inter School Bilingual Debate Contest, AKHSS, 2003
SKILLS AND INTERESTS
Interests include fusion cooking, swimming, reading, creative writing, working out and listening to music
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