FARHAD KHALID RAFIQUE

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10

FARHAD KHALID RAFIQUE
0213-5349799, 0300-2000452
FARHADKHALID85@GMAIL.COM

Field Of Interest : Marketing
Date Of Birth : September 14, 1985
City Available : Karachi

SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 3.20 (86.46%)
A level 2004 The Lyceum, Karachi 2Bs 2Cs
O level 2002 The City School, Karachi 6As 1B

ACADEMIC ACHIEVEMENTS
Received High Achiever’s Scholarship for A level studies, The City School
Earned a merit based scholarship to IBA BBA Honors Program

ELECTIVE COURSES
Brand Management, Consumer Behavior, Sales Management*, Advertising*
*In process

WORK EXPERIENCE
June 2009 - Aug 2009 : 10 week internship at Engro Foods Limited - Marketing department
June 2008 - July 2008 : 6 week internship at Sanofi-aventis – Marketing Department, Product LANTUS
Dec 2008 - Jan 2009 : 4 week Internship at Pakistan State Oil - Non-Fuel Retail Department

MAJOR TERM PAPERS / REPORTS / PROJECTS
Created a video presentation on the book Brand Sense by Brand Futurist, Martin Lindstrom
Presented the importance of Branded Content and Product Placement in Pakistan
Conducted business research of Peek Freans’ Chocolate Sandwich Biscuits
Analyzed the role of CSR in HSBC’s Credit Card business
Formulated marketing plan for small business – Jila’s Home Made Cakes
Analyzed Pakistan’s pharmaceutical industry using Porter’s Diamond model of industry competitiveness

EXTRA-CURRICULAR ACTIVITIES
Member of First Runner Up Team at PTC Battle of Minds 2010
Manager, IBA Music Society, 2008-2009
Manager, Creative Team, IBA Leadership Conference, 2009-2010
Manager, Corporate Affairs Team, Seminar Mergers and Acquisitions in Banking Industry, 2009
Treasurer, Seminar HRM: The Apprentice, 2008
Head/Chief Organizer, Dar-ul-Sukun Mela and Society, The Lyceum School, 2003-2004

SKILLS AND INTERESTS
Passionate, focused, team player, leader, excellent analytical skills
Arranging events to improve welfare of the needy and mentally challenged
Extreme passion for drumming – Active drummer for bands in and outside IBA
Graphic Designer - Developed vital understanding of effective layout in type, copy and layout in design
Highly proficient at MS Office – Word, PowerPoint and Excel
Reading business related Books/Magazines to continuously update knowledge base – Favorites include Strategic Brand Management, Brand Sense, 7 Habits of Highly Effective People and Harvard Business Review