FATIMA NIAZ RIZVI

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY '10
FATIMA NIAZ RIZVI
0213-4623963, 0346-2657908
FATIMAR@GMAIL.COM
Field Of Interest : Marketing
Date Of Birth : June 07, 1987
City Available : Karachi
SCHOLASTICS
Qualification Year Institution Grade / GPA
BBA 2010 Institute of Business Administration, Karachi 2.87 (82.74%)
A level 2006 Beaconhouse School System, Karachi 3Bs
O level 2004 Beaconhouse School System, Karachi 5 As 7Bs
ACADEMIC ACHIEVEMENTS
Attained the high achievers scholarship for A level Studies, 2006
ELECTIVE COURSES
Brand Management, Consumer Behavior, Sales Management*and Advertising*
*In process
WORK EXPERIENCE
July 2008 - Aug 2008 : 4 week internship at RBS - Operations and Customer Relations department
June 2009 - July 2009 : 6 week internship at HBL AMC -Marketing and Sales department.
MAJOR TERM PAPERS / REPORTS / PROJECTS
Prepared an analytical report on Fertilizer sector of Pakistan
Analyzed the promotional strategies of Lux, Telenor, Intel and Shaukat Khanum
Analyzed the pricing strategies of FMCGs, industrial products and services
Analyzed the role of OCS as a marketing intermediary
Compared the societal contribution of Levi’s Strauss & Co. versus Cambridge Garments
Compared the brand positioning of Dockers versus Bien Habille
Formulated a business plan for a pet shop ‘PACT’
Conducted a business research based on the re-launch of Begam Nawazish
Studied corporate social responsibility and business ethics at IBM
Formulated a business plan for a chain of OPD clinics
Prepared a report on different types of endorsers and their impact on consumer behavior
Prepared a report on one-sided and two-sided communications in advertisements
Developed a case on brand culture failure
EXTRA-CURRICULAR ACTIVITIES
Captain, Inter branch throw ball tournament, Beaconhouse, 2002-2004
Participated in badminton tournament, Beaconhouse, 2006
20 hrs internship at LRBT, 2005
Organized “the cupid” stall for IBA’s annual Mela, 2007 and 2009
Executive council of cafeteria society, IBA, 2009
Active member of social society, go green and community welfare society (CWS), IBA, 2009
SKILLS AND INTERESTS
Interest in national and International politics
Enjoy event management. Successfully organized numerous events such as Annual IBA Mela and Welcome dinner and Desi day at Beaconhouse
Interest in painting, sketching, reading, traveling, photography and cooking
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