AMNA SARFRAZ
OTHER-UNCATEGORIZED
· 2010
Email
SARFRAZ.AMNA@GMAIL.COM
Phone
0213-5865869, 0322-2419002
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
2.85
Year
2010
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Brand Management, Advertising, Consumer Behavior, Sales Management, Media Management, Industrial Marketing, Dynamics of Distribution & Logistics, International Marketing, Corporate Finance, Social Marketing, Vocal performance, Guitar performance, Event organization
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IBA GRADUATE DIRECTORY '10 AMNA SARFRAZ 0213-5865869, 0322-2419002 SARFRAZ.AMNA@GMAIL.COM Field Of Interest : Marketing Date Of Birth : September 13, 1987 City Available : Karachi SCHOLASTICS Qualification | Year | Institution | Grade / GPA MBA | 2010 | Institute of Business Administration, Karachi | 2.85 (83.11%) BBA | 2008 | Institute of Business Administration, Karachi | 2.7 A Levels | 2004 | Bahria College Karachi | 3Bs O Levels | 2002 | Bahria College Karachi | 2As 7Bs ACADEMIC ACHIEVEMENTS Earned scholarship from HEC-USAID Program 2004- 2008 ELECTIVE COURSES Brand Management, Advertising, Consumer Behavior, Sales Management, Media Management*, Industrial Marketing, Dynamics of Distribution & Logistics*, International Marketing, Corporate Finance & Social Marketing* *In process WORK EXPERIENCE June 2008 - Dec 2008 : 7 months Job Experience Media Max – ARY Digital –Marketing Executive June 2009- Jul 2009 : 8 week internship at Engro Chemical Pakistan Ltd. – Human Resource Department June 2007 - Jul 2007 : 8 week internship at Shell Pakistan Ltd. – Retail (Operations Support Management) June 2006 - Jul 2006 : 6 week internship at Citibank N.A.- Quality Assurance Department June 2005 - Jul 2005 : 6 week internship at ABM Amro Bank - Marketing and Credit Cards department Jul 2002 - Aug 2002 : 4 week internship at Aga Khan University Hospital- Marketing Department MAJOR TERM PAPERS / REPORTS / PROJECTS Developed a live case on Corporate Strategy of Engro Corporation Ltd Analyzed the impact of using the five senses to build and strengthen a brand. Formulated a business plan on Jam Room cum Cafe Developed a live case on Marketing Problems of MTV Pakistan Performed an extensive research project to investigate the reason for decline in ratings for ARY Digital EXTRA-CURRICULAR ACTIVITIES Final Round P&G Business Launch Competition 2010 YLES Business Plan Competition at LUMS 2009 Manager Music Society IBA, 2008 Assistant Manager Music Society ESF, 2007 Member Throw Ball team, IBA 2006 IBA Representative, Inter University Bowling Match 2006 SKILLS AND INTERESTS Present vocal and guitar performances at events at IBA Active member in organizing events in Karachi Underground Music Scene Keen music listener and critic Voluntarily perform at Annual Charity Event ‘Creative Chaos’ Volunteered at “Hards Links” for Pakistan Hardware Merchants Association Volunteered at All About Life-styles Exhibition 2004- Dawn Group of Newspapers