AYESHA SARFRAZ
OTHER-UNCATEGORIZED
· 2010
Email
AYESHA.SFRFRZ@GMAIL.COM
Phone
0213-5865869, 0333-3233004
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
2.91
Year
2010
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Strong verbal / written communication, fluent in English and Urdu, event management, directing theatrical plays, MS Office
Verbatim text
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IBA GRADUATE DIRECTORY '10 AYESHA SARFRAZ 0213-5865869, 0333-3233004 AYESHA.SFRFRZ@GMAIL.COM Field Of Interest : Marketing Date Of Birth : September 13, 1987 City Available : Karachi SCHOLASTICS Qualification | Year | Institution | Grade / GPA MBA | 2010 | Institute of Business Administration, Karachi | 2.91 (83.22%) BBA | 2008 | Institute of Business Administration, Karachi | 2.80 (82.28%) A Levels | 2004 | Bahria College, Karachi | 1 A 3 Bs O Levels | 2002 | Bahria College, Karachi | 7 As 3 Bs ACADEMIC ACHIEVEMENTS Earned scholarship from HEC-USAID Program 2004 - 2008 ELECTIVE COURSES Brand Management, Advertising, Consumer Behavior, Industrial Marketing, Personal Selling, Leadership in Organizations, Media Management*, Dynamics of Distribution & Logistics*, International Marketing*, Social Marketing* *In process WORK EXPERIENCE June 2009 - July 2009 : 8 week internship at Reckitt Benckiser Pakistan - Marketing Aug 2008 - Jan 2009 : 6 month work project at Engro Polymer and Chemicals Limited - Market Development June 2007 - July 2007 : 6 week internship at Pakistan State Oil - Marketing July 2005 - July 2005 : 4 week internship at Pioneer Cement Limited - Finance Aug 2002 - Sep 2002 : 4 week internship at Aga Khan University Hospital - Marketing MAJOR TERM PAPERS / REPORTS / PROJECTS Formulated a feasibility study on the potential of UPVC doors and windows in Pakistan Conducted marketing research to identify the cause of sales stagnancy of United Bank Limited's credit card Focused on development of Paintball as a product concept and describing its potential target market Studied the role of religion as a psychological aspect of consumer behavior affecting purchase decisions Conducted a BCG Matrix analysis to identify the product portfolio of RedBull Energy Drink EXTRA-CURRICULAR ACTIVITIES Participated in the Invent multi-university Business Plan Competition organized by the IBA 1st Runners-up in the P&G Business Launch Competition Assistant Manager, Music Society BASC 2007 - 2008 Vice President, Entrepreneurship Seminar Society BASC 2006 - 2007 Assistant Editor, Publications Society BASC 2006 – 2007 Teacher's Assistant, Human Resource Department, Bahria University 2005 SKILLS AND INTERESTS Strong verbal / written communication; fluent in English and Urdu Interested in event management and directing theatrical plays Proficient in MS Office