MADIHA SAEED SHEIKH
OTHER-UNCATEGORIZED
· 2010
Email
MADIHA.SHEIKH@GMAIL.COM
Phone
0213-4544264, 0333-2353477
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.85
Year
2010
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
Teaching Assistant at IBA – Marketing Department
Target role
—
Skills
MS Word, MS Power Point, MS Excel, Windows Movie Maker, SPSS, Minitab, MATLAB
Verbatim text
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IBA GRADUATE DIRECTORY '10 MADIHA SAEED SHEIKH 0213-4544264, 0333-2353477 MADIHA.SHEIKH@GMAIL.COM Field Of Interest : Marketing Date Of Birth : April 19, 1986 City Available : Karachi SCHOLASTICS Qualification Year Institution Grade / GPA MBA 2010 Institute of Business Administration, Karachi 3.85 (92.66%) BBA 2008 Institute of Business Administration, Karachi 3.64 (90.97%) Intermediate 2004 DHA College for Women, Karachi 87.5% (A-1) Matriculation 2002 PECHS Girls' School, Karachi 88.7% ACADEMIC ACHIEVEMENTS Silver Medalist, DHA College for Women, Class of 2004 2nd position, Board of Intermediate Education Karachi, 2004 ELECTIVE COURSES Brand Management, Advertising, Consumer Behavior, Sales Management, Industrial Marketing, Customer Ascendency, Dynamics of Distribution & Logistics*, Media Management*, Retail Management*, International Marketing* *In progress WORK EXPERIENCE Oct 2009 – Present : Teaching Assistant at IBA – Marketing Department Jun 2009 - Jul 2009 : 6 week internship at Colgate Palmolive Pakistan - Marketing (Surface Care) Jul 2008 - Dec 2008 : 5 month work project at BOC Pakistan - Marketing Jun 2007 - Jul 2007 : 6 week internship at ICI Pakistan - Chemicals Business (Business Development) Jun 2006 - Jul 2006 : 6 week internship at Orient McCann Erickson MAJOR TERM PAPERS / REPORTS / PROJECTS Co-author of research paper on Are Outrageous Prices Inhibiting Access to Life Saving Drugs, presented at Asia Pacific Marketing Conference, Malaysia, 2009 Studied the marketing practices at Engro Fertilizers, Pakistan Conducted market research to evaluate the marketing investment payoff for Espresso Developed a live case on the human resource function of Sanofi Aventis Pakistan Studied the development of brand persona and analyzed the personas of well-known brands Studied and analyzed the sales function at Merck (Pvt.) Ltd. Conducted market research on the market potential of co-branded credit cards for ABN AMRO Bank EXTRA-CURRICULAR ACTIVITIES Program Development Manager, IBA Leadership Conference 2010 Registration Manager, IBA Alumni Dinner 2008 Manager, IBA Community Works Society 2007-08 Marketing Manager, Seminar on Branding Unveiled, February 2008 Volunteer, World Social Forum 2006 Member, IBA English Literary Council 2004-05 Contributor to college magazine- Saahil Prefect, School Student Council, 2000-02 SKILLS AND INTERESTS Proficient at MS Office: MS Word, MS Power Point &, MS Excel Good with Windows Movie Maker and Statistical Analysis softwares: SPSS, Minitab, MATLAB Enjoy reading, traveling & sightseeing, tennis and badminton