SYEDA INJELA AHMAD
OTHER-UNCATEGORIZED
· 2010
Email
INJELA@GMAIL.COM
Phone
0213-6635093, 0333-2262296
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.22
Year
2010
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Strong persuasion and negotiation skills, public-speaking abilities, Excellent communication skills in both English and Urdu, basic level understanding of Chinese, Effective team player
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IBA GRADUATE DIRECTORY '10 SYEDA INJELA AHMAD 0213-6635093, 0333-2262296 INJELA@GMAIL.COM Field Of Interest : Marketing Date Of Birth : February 25, 1985 City Available : Karachi SCHOLASTICS Qualification Year Institution Grade / GPA MBA 2010 Institute of Business Administration, Karachi 3.22 (87%) BBA 2007 Institute of Business Administration, Karachi 3.34 (87.74%) A Levels 2003 St.Patrick's High School 3As 1B O Levels 2001 Generation's School 5As 3Bs ACADEMIC ACHIEVEMENTS Distinction in Urdu syllabus 'A' University of Cambridge Local Examinations Syndicate, 2001 ELECTIVE COURSES Consumer Behavior, Brand Management, Sales Management, Media Management, Personal Selling, Retailing*, International Marketing*, Advertising* *In process WORK EXPERIENCE June 2009 - July 2009 : 6 week internship at Reckitt Benckiser – Brands Aug 2008 - Dec 2010 : Activation Strategist at Group M ESP June 2006 - July 2006 : 6 week internship at Unilever Pakistan Limited - Rafhan Best Foods department June 2005 - July 2005 : 4 week internship at Gallup Pakistan - Consumer panel department MAJOR TERM PAPERS / REPORTS / PROJECTS Conducted in-depth research and developed recommendations for the launch of Pakola juices Analyzed the marketing practices at Johnson& Johnson Wrote a paper titled: A model for sustaining profits & accruing social benefits in Automobile Industry of Pak Developed a business plan for Blood meal fertilizer Prepared a live case on International Industries Limited Formulated an advertising strategy for Lipton Ice Tea and produced television and print advertisements Contrasted and evaluated the strategies of prominent brands in the milk category Prepared a detailed analysis of the Pharmaceutical Industry of Pakistan Developed and marketed Sculpted: handmade notebooks and folders EXTRA-CURRICULAR ACTIVITIES Reached the final round, among top 10 teams in P&G Brand Launch Competition, 2010 Vice-President, seminar on Bringing Brands Alive, BASC, 2006-07 Publications Manager, Alumni Council, BASC, 2005-06 Stalls Manager, IBA, Community Works Society Mela, BASC 2004-05 Member debating team, St-Patrick's High School, 2003 Editor School Magazine, Generation's School, 2001 Vice-President, Debating Society, Generation's School 2001 SKILLS AND INTERESTS Strong persuasion and negotiation skills, public-speaking abilities Excellent communication skills in both English and Urdu, and basic level understanding of Chinese Effective team player